SEMPO Cities Kansas City: The KC Search Marketing Conference
When: Thursday, October 29, 2015; 12:00 PM - 7:00 PM
Where: Sprint Accelerator: 210 West 19th Terrace, Kansas City, MO 64108 // Parking Info
Cost: This event is FREE for SEMPO members and $25 for non-members. That's an amazing value for an action packed half-day of outstanding search marketing content!
We're excited to announce that Kansas City is one of 20 cities worldwide that has launched a local presence as part of the SEMPO Cities program in 2015. As an emerging tech hub and the capital of the Silicon Prairie, there's a lot of excitement in the community. SEMPO Cities Kansas City is proud to announce The KC Search Marketing Conference on October 29, 2015. This is THE conference you won't want to miss if you're an SEO or PPC practitioner. You'll also want to join us if you're a marketing manager, creative, developer, account service team member, or have any level of interest in learning from some of the most engaging professionals in our area.
The event is a half-day conference that starts in the afternoon featuring four powerful panel presentations followed by a networking happy hour where you can socialize with your peers and get tough questions answered by speakers.
Schedule & Sessions
ACCESS PRESENTATION SLIDES
PHOTOS FROM THE EVENT
An open time to check-in, meet some new and old friends, get familiar with the venue, and find a great seat for the afternoon.
(12:50-1:00) Opening Remarks
Hear SEMPO Cities KC's Leader and conference MC, Corey Morris, preview the content for the day and provide an overview of the SEMPO Cities program.
(1:00-2:00) State of Search Marketing
As search engine marketing continues to evolve and change at a rapid pace, we’re constantly pressured to keep up and to show the value of it as a digital marketing discipline. SEO has been declared dead, has been renamed by some, and the long-term value questioned by others. Paid search has become an often overwhelming landscape with new ad networks for remarketing, native, social, and others constantly coming alongside the traditional search engine ad platforms. This session will take a look at the state of where search marketing is now and why it is a relevant investment in your digital marketing mix.
Moderator: Kyle Andrew, Content Marketing Manager, Keypath Education
Assc. Dir. of Organic Search
VML / Red Fuse
Director of Content Marketing
(2:15-3:15) Integration of Search & Digital Marketing
Siloed efforts and teams are becoming a thing of the past. We see a lot of integration in the digital marketing industry as content is often deemed king and ties together many different marketing channels. Search marketers often seek to find their place in the ever changing integrated landscape as SEO and PPC titles seem to be going away in favor of digital marketing titles and there’s a somewhat murky balance between generalists and specialists in demand in the industry. This session will look at areas of integration, culture, and how integration is a good thing that we can all embrace to improve our results.
Moderator: Tyler Barnes, Director of Search, emfluence
Director of Paid Media
Dir. of Data, Measurement, & Analytics
Product Marketing Specialist - SEO
Go Local Interactive
(3:30-4:30) Search Marketing Tools & Tactics
We all love awesome tools that save us time, help us do heavy lifting, and provide great data insights for our day-to-day tasks. With a dizzying array of new tools coming at us seemingly daily and many likely already in our tool belts, we can start to find a point of overload and inefficiency. Whether you’re suffering from information overload, are overwhelmed by too many tools in your current mix, or are looking for insights and new tools to hear about other’s using, this session will be packed with great tools and ideas to take away from the event.
Moderator: Josh McCoy, Digital Marketing Strategist, Vizion Interactive
Go Local Interactive
(4:45-5:45) Advanced Search Strategies & Techniques
Putting tools, tactics, and best practices to use through a process or methodology for search marketing success can be a challenge as there’s not one perfect way to run an SEO or PPC campaign. Come join a panel of seasoned veterans of the industry who will share their tips and tricks for success and open up on what works well for them. From a range of advanced topics to actions that will put you on a path to success, this session will be engaging for the novice and veteran digital marketer alike, as well as those that work with them.
Moderator: Corey Morris, Director of Digital Strategy & Marketing, Voltage
Out of Bounds Communications
(6:00-7:00) Networking Happy Hour
What better way to wrap up a great afternoon of content than to network with colleagues, speakers, and sponsors? This is a chance to meet others and to discuss the burning questions of the day.