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SEMPO Webinar Provided by Convirza: Why Calls Are Better Than Clicks
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SEMPO Webinar Provided by Convirza: Why Calls Are Better Than Clicks

When: Thursday, July 23, 2015
From 1:00pm until 2:00pm ET
Contact: Brooke Weldon

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Speaker: McKay Allen, Director of Content and Communications, Convirza

Webinar Description

Most marketers are obsessed with getting clicks and web leads. They want form-fills and email addresses. Our message is simple: that's an outdated way of thinking. Calls are better. In this webinar, we'll discuss why calls have usurped clicks as the preferred lead for nearly every business. Specifically, you'll learn:

  • What we learned from analyzing 116,000 phone calls in April 2015
  • Why calls are 12x more likely to become customers than web leads
  • Which businesses should pay the MOST attention to phone calls
  • Why so many marketers are scared of phone calls
  • Quick tactics you can use to generate more phone calls?


Join the Webinar

If you pre-registered to attend the webinar, please enter your email address to the right of the screen titled: Already Registered?

Please note that you will be able to view the presentation on your computer screen, and hear the presentation on your computer speakers. A conference number will be available for a limited number of participants. If you prefer to dial-in to the webinar, the call information will be available after you log onto the webinar.

Meet Our Speaker


McKay Allen, Director of Content and Communications


McKay is the Director of Content and Communications at Convirza. He has spoken at marketing events across North America including SMX, Social Media Strategies Summit, LeadsCon, Content Marketing Conference, and SES.
He has authored articles in Search Engine Journal, Mobile Marketer, Mobile Marketing Watch, Target Marketer, Search Engine Watch, and Social Media Examiner. He has placed content on MSNBC, and even the Salesforce blog. He has even been hailed as a 'Marketing Jedi' and 'one-man lead generation powerhouse' by Direct Marketing News.
Previous McKay was a News Anchor and 2-time Emmy nominated news reporter for ABC affiliates in Salt Lake City and Spokane. He holds a BA in Communications and Political Science from BYU.

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