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Webinar: Navigating B2B SEM Attribution
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Webinar: Navigating B2B SEM Attribution

When: Wednesday, August 12, 2015
From 1:00pm until 2:00pm ET
Contact: Brooke Weldon

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Speaker: Aaron Bird, CEO,

Webinar Description

When it comes to attribution, B2B companies and agencies with B2B clients are facing an uphill battle. Unlike B2C, B2B companies have long, complex buying process, often with multiple decision makers involved. In addition, B2B companies often have more data sources (CRM, marketing automation, ad networks), adding even more complexity to understanding paid search performance. This webinar will tackle those issues head on and offer a few thought-provoking actionable takeaways for how in-house AND agency marketers can deliver revenue-focused B2B attribution.

  • Why B2B attribution is harder than B2C
  • Why single touch doesn’t work in B2B
  • Why you need account based attribution
  • Why W-Shaped attribution is a solid model for most B2B companies
  • Importance of moving from lead generation to revenue generation


Join the Webinar

If you pre-registered to attend the webinar, please enter your email address to the right of the screen titled: Already Registered?

Please note that you will be able to view the presentation on your computer screen, and hear the presentation on your computer speakers. A conference number will be available for a limited number of participants. If you prefer to dial-in to the webinar, the call information will be available after you log onto the webinar.

Meet Our Speaker

Aaron Bird, CEO

Aaron Bird is the CEO and night janitor of, a venture-backed marketing attribution startup that enables hundreds of B2B companies to make profitable marketing decisions with pipeline marketing. He is also the co-founder of He holds an MBA from Pepperdine University and a B.S. in Computer Science from UCSB. Previously, Aaron worked at Microsoft on Bing Ads.

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