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Google+ Hangout: Content Marketing
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Google+ Hangout: Content Marketing

In this informative session, presented by the SEMPO Education Committee, we will discuss the ins and outs of Content Marketing. How do you tell the story of your company? How do you excite potential customers about your product? How do you determine the right narrative to resonate with your base? Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

7/14/2015
When: Tuesday, July 14, 2015
From 2:00 PM until 3:00 PM ET
Where: Google+ Hangout
Presenter: Education Committee
Contact: Member Services
781-876-8866

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Google+ Hangout: Content Marketing

In this informative session, presented by the SEMPO Education Committee, we will discuss the ins and outs of Content Marketing.  How do you tell the story of your company?  How do you excite potential customers about your product? How do you determine the right narrative to resonate with your base?  Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format. 

So mark your calendars for July 14 at 2:00pm EDT, and learn from those who live and breathe content marketing.

RSVP on Google+ Here



Meet Our Speakers

 

Arnie Kuenn, CEO

Vertical Measures

Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. In 1993 he successfully launched a technology and distance education company. In 1999, he founded an Internet startup which received a patent for its personalization technology.  

Arnie served on the 2008 Arizona Super Bowl Marketing Committee and is the founder of the Arizona Interactive Marketing Association (AZIMA)In 2014, he was honored as the Interactive Person of the Year in Arizona. Arnie speaks at events around the world and recently published his second book Content Marketing Works.  You can find Arnie on TwitterFacebookGoogle Plus and LinkedIn

 

Rebecca Lieb, Vice President, Content Marketing

Teradata Applications

Rebecca Lieb is vice president, content marketing, at Teradata Applications, where she oversees the company's global content strategy.
 
Earlier, as an analyst at Altimeter Group, she covered digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors. She has published conducted more research on content marketing and content strategy than anyone else in the field.
Lieb previously launched and oversaw Econsultancy’s U.S. operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch.
 
Lieb has held executive marketing and communications positions at strategic consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television and Networks Group and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, Lieb taught at New York University's Center for Publishing, where she served on the Electronic Publishing Advisory Group.
 
Her book, "The Truth About Search Engine Optimization," published by FT Press, instantly became a bestseller on Amazon. Her most recent book is "Content Marketing."

 

Miranda Miller, Chief Content Strategist & Founder

MEDIAau

A respected professional writer, content creator and online marketing strategist, Miranda has specialized in marketing, tech and tourism for over a decade.  She’s helped over 400 organizations, from agencies to Fortune 100 companies and government organizations, reach and exceed their business goals through top quality content marketing, sales copy, and digital media campaigns.

Her more recent clients included the Government of Ontario Ministries of Economic Development, Trade & Employment, and Research & Innovation; Incisive Media; WordStream Inc.; Quark Expeditions; and Covario/RioSEO.

Miranda has also served as Associate Editor at ClickZ, Lead Writer at SearchEngineWatch.com, and Content Marketing Manager at TopRank Online Marketing. She is widely published on all facets of online marketing at Search Engine Watch, ClickZ, Search Engine Journal, Digital Pivot and other industry publications.

Miranda lives with her partner, her two sons and their awesome rescue dog on the shores of Georgian Bay, Ontario. She loves traveling around Canada, the US and Central America and keeps a suitcase by the door… just in case.

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