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Google+ Hangout: Analytics and Results
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Google+ Hangout: Analytics and Results

In this informative session, presented by the SEMPO Education Committee, we will discuss how best to analyze and utilize your analytics data and interpret the results. Discover whether you're measuring the right KPIs, and what you can learn from the tools you already have, that you're not currently using to their full potential. So mark your calendars for June 16 and learn from those who live and breathe analytics. We'll cover these topics in an open question-and-answer format.

6/16/2015
When: Tuesday, June 16, 2015
From 2:00 PM until 3:00 PM ET
Where: Google+ Hangout
Presenter: Education Committee
Contact: Member Services
781-876-8866

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Google+ Hangout: Analytics and Results

In this informative session, presented by the SEMPO Education Committee, we will discuss how best to analyze and utilize your analytics data and interpret the results.  Discover whether you're measuring the right KPIs, and what you can learn from the tools you already have, that you're not currently using to their full potential.
 
So mark your calendars for June 16 at 2:00pm EDT, and learn from those who live and breathe analytics. We'll cover these topics in an open question-and-answer format.

 

RSVP on Google+ Here



Meet Our Speakers

 

Aaron Bird, CEO

Bizible

Aaron Bird is the CEO and night janitor of Bizible.com, a venture-backed marketing attribution startup that enables hundreds of B2B companies to make profitable marketing decisions with pipeline marketing. He is also the co-founder of PipelineMarketer.com. He holds an MBA from Pepperdine University and a B.S. in Computer Science from UCSB. Previously, Aaron worked at Microsoft on Bing Ads.

 

David Sprinkle, Chief Analytics Officer

Acronym

An expert on analytics architecture and integration, David specializes in the innovative design and implementation of analytics solutions that deliver both global “big picture” insights and detailed performance metrics. David leads Acronym’s Analytics Practice as well as its Adobe Preferred Partnership, wherein Adobe subcontracts work to David’s team.
David also has extensive experience working with major analytics, bid management and reporting platforms, and is noted for his expertise in integrating such solutions into companies’ larger marketing and business infrastructures. David is a Certified Omniture Professional and a veteran industry speaker. His Client portfolio includes such leading brands as Four Seasons Hotels and Resorts, SAP, The Tribune Company, HP, Scholastic and Humana, among others.

 

Annie Cushing, Vice President of Marketing

Tango Media

Annie Cushing is the VP of Marketing for YourTango and blogs at Annielytics.com. Her areas of expertise are analytics, technical SEO, and everything to do with data: collection, analysis, and beautification. She's on a mission to rid the world of ugly data, one spreadsheet at a time. If you just can't enough data visualization tips, you can check out her blog, Annielytics.com. You can also follow her on Twitter at @AnnieCushing or connect with her on LinkedIn.

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