New Year, New SEMPO!
We’re eager to get 2015 started on the right foot and we hope that you’ll join us for our first meeting on January 20th! We have two great speakers lined up:
John Gagnon, a Bing Ads Evangelist, will be one of guest speakers and will be addressing ways to upgrade your Bing toolkit. He’ll also have some surprising facts to share that you may not know about Bing, as well as 3 awesome tools from Bing Ads that all PPC marketers should know and use. We look forward to learning from his hands-on approach.
Selena Lawson, Director of Digital Services and SEM for Cox Media Group, is our second guest speaker and will be sharing the Mobile SEM tips every marketer needs to know in 2015.
John Gagnon, Bing Ads Evangelist
John is a digital marketing pro with an unstoppable passion for helping others get smarter about search marketing. Time working at both Google Adwords and Bing Ads gives him a full and unique perspective.
John is an award-winning speaker and travels as the Bing Ads Evangelist to digital marketing conferences across the country. John balances his deep technical knowledge of data, paid search optimization strategy and emerging trends with an acute awareness of his audience, delivering personable and friendly presentations that engage. He is a popular contributor to blogs including SEW, ClickZ and Huffington Post.
Before he became the Bing Ads Evangelist, John honed hardcore optimization skills while managing Fortune 100 Bing Ads marketing budgets including Microsoft, Hotwire, Dish Network and Esurance. He often teaches Excel techniques to digital marketers because he believes these data management tools make it easier to make smarter digital marketing decisions. He is equally convinced that caffeine is responsible for many of his best decisions.
Follow John on Twitter: @jmgagnon. Follow Bing Ads on Twitter: @BingAds
Selena Lawson, Director of Digital Services and SEM for Cox Media Group
Selena Lawson is currently the Director of Digital Services and SEM for Cox Media Group. She is responsible for defining the strategy for PPC, SEO, Website Development, Social and other digital products for local SMB clients.
In her previous role, she was the Director of Performance for YP’s Search products. Selena has been in the digital space for more than 7 years, and has a passion for local marketing.
Follow Selena on Twitter: