"The Digital Marketing"
AdTech Ecosystem in Canada
The Digital Marketing AdTech ecosystem in Canada is abundant with innovative companies and entrepreneurs. Bing Canada, SEMPO Canada, Acquisio and gShift invite you to an evening of insightful conversation about how to make use of some of these technologies to drive your digital marketing strategies and outcompete for online visibility. Leading entrepreneurs will discuss industry trends and provide insight into tools, technology and techniques.
- Andrew Yang, Search Evangelist at Bing Canada;
- Bryan Minor of Acquisio;
- Krista LaRiviere, CEO and Cofounder of gShift;
- Jen Evans, Founder of Squeeze CMM;
- Ira Haberman, Director of Marketing at Atomic Reach; and
- Chris Keevil, CEO & Founder at Innetwork
from 5:15 to 7:30 for a FREE evening of learning and networking.
5:15 – Arrive, grab a drink and network
5:30 to 5:45 – Welcome from Krista LaRiviere, CEO, gShift and Director SEMPO International
5:45 to 6:10 – Demystifying Bing in Canada with Andrew Yang
6:10 to 6:35 – Technical Revolution of Digital Marketing with Marc Poirier
6:35 to 7:15 – AdTech Startup Panel moderated by gShift. Panelists include: Jen Evans, Ira Haberman, Chris Keevil.
7:15 and beyond is networking!
This is a FREE event but you must sign up. Seating is limited.
Demystifying Bing in Canada with Andrew Yang, Search Evangelist at Bing Canada
Did you know that according to comScore the Yahoo Bing Network is at 10% query share in Canada? That Bing Ads Editor is now 3x faster than a year ago? Join Andrew Yang, Search Evangelist for Bing Canada as he talks about the improvements made in the Bing Ads platform and why you need to be consider Bing Ads for your PPC campaigns.
Technological Revolution of Digital Marketing with Marc Poirier
The term digital marketing automatically brings to mind thoughts of technology, however in recent years the reliance on technological tools or processes has become a mainstay in the world of SEM. In order to compete in the fierce world of digital marketing, automating, optimizing and efficiently managing are a must. Marc Poirier from Acquisio will be addressing the modern SEM agency’s reliance on technology and how best to streamline digital marketing operations.
Digital Marketing AdTech Startup Panel, moderated by gShift
There are a plethora of digital marketing and adtech platforms that the modern marketer can use to plan for, execute and report on digital marketing campaigns. As founders and leaders of cutting-edge digital platforms, gShift will discuss with Jen Evans, Ira Haberman and Chris Keevil, the industry trends and general direction of the AdTech industry and how digital marketers and agencies can capitalize on technologies to gain a competitive advantage online.