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Unleashing the Combined Power of Google Analytics and AdWords
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Unleashing the Combined Power of Google Analytics and AdWords

When: 6/18/2013
1:00 PM
Where: Online Webinar

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Google AdWords and Google Analytics were made for each other. While AdWords helps advertisers measure ads and their performance, Google Analytics helps you understand what happens to traffic when it gets to your site. In this webinar, we'll show you why it's important to have Google Analytics and AdWords linked, how to see Google Analytics data in AdWords and AdWords data in Google Analytics, and walk through a live demo of the reports and how to use them. You'll learn how to make your marketing more effective by analyzing on-page factors (bounce rate, pages per visit, conversion rate) in conjunction with off page factors (keyword performance, ad copy, ad groups, etc)

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