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Product Listing Ads: They're All the Rage
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Product Listing Ads: They're All the Rage

Learn what PLAs (product listing ads) are, how they work and how to set them up, including what you’ll need from Google Merchant Center, AdWords, Webmaster Tools and Analytics to get started off on the right foot.

When: Tuesday, February 19, 2013
1:00 PM EST
Where: Online Webinar
Contact: Patti Morin

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Product Listing Ads: They’re All the Rage

Featuring Elizabeth Marsten, Portent

In Q4 of 2012, Product Listing Ads (PLAs) drove 28% of non-brand clicks* through Google Shopping’s new paid only format and is showing no signs of slowing down as marketers shift their budgets to accommodate this "new” traffic source. Competition is heating up and getting started out right is crucial to success and building history with the Google Shopping Platform.  (*RimmKaufman)

Attend this webinar to learn:

  • What are Product Listing Ads (PLAs) and how they work
  • How to set up a Google Merchant Center feed
  • How to set up a PLA campaign in AdWords
  • How to integrate Webmaster Tools and Analytics
  • Best practices for smart budgeting and bidding
  • How to optimize your PLAs for management going forward

SEMPO Members attend for FREE, but you must register to attend.  Nonmembers pay $15.

Elizabeth Marsten

Director of Search Marketing at Portent, Inc. Former manager of PPC team at Portent and well versed in Google, Bing Ads (MSN) paid search platforms. Additional paid search platform experience in: Amazon, Facebook, Twitter, adMarketplace, adRoll. Co-author of: All In One Web Marketing Reference for Dummies through Wiley Publishing with Ian Lurie, Marty Dickenson, Michael Becker and John Arnold. Follow her on Twitter: @ebkendo





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