In today’s online world businesses are faced with an ever
changing search landscape, affecting the ways consumers find their brand.
Marketers have to plan ahead, adapt and optimize across their paid and earned
media channels to ensure qualified traffic is coming to their site at the best
possible ROI. Now more than ever, breaking down the silos across large
organizations can make sure your business is optimally integrating SEO
and Paid Search strategies which will provide your brand with a significant
In this webinar, attendees will learn:
Synergy Strategies for both Paid and Organic Search
practices for dominating SERPs
solutions for effective keyword optimization
· How to
allocate budget for the changing SERP landscape
Director of Digital Media Strategy, Covario
Alex Funk is a Director of Digital Media Strategy at
Covario, an award-winning search marketing and technology agency headquartered
in San Diego, CA. There, he leads a team of cross-functional digital marketers
in the areas of SEM, social media, user experience design and advanced analytics.
At Covario, he has had the pleasure of working with some of the world leading
brands including Adobe Systems, T-Mobile, HTC, Intel, Guthy-Renker and Urban
Outfitters among others. Alex is
frequently quoted in industry publications and interviewed for analyst reports.
Prior to working at Covario, Alex was a marketing consultant
at digital-telepathy where he built go-to market plans for Hard Rock Hotels,
Mozilla Firefox and Napa Auto Repair, as well as a host of early stage
A native from New Hampshire, Alex has a degree in Mass Media
Communication from the University of San Diego and sits on the Board of
Directors of the San Diego Advertising Club.
Marketing Manager, Kenshoo
Kelly Wrather is the Marketing Manager at Kenshoo, a digital marketing technology company that engineers premium solutions for search marketing, social media, and online advertising. Prior to joining Kenshoo, Wrather helped launch the Accuen brand, the trading desk of Omnicom Media Group. A graduate of Boston University's College of Communication, Wrather's previous experience also spans online community and content management.
Covario is a leading provider of SEO (search engine
optimization) and SEM (search engine marketing) agency services and management
solutions. The firm was selected by OMMA as the 2012 and 2011 Search
Agency of the Year. It was also the only independent agency to be
included in The Forrester Wave™: Search Marketing Agencies, Q4 2012
report, as well as the Q1 2011 report. Covario is the developer of a
unique platform for cross-media optimization and attribution analysis, known as
the Covario CMO Dashboard™. Headquartered in San Diego, the firm has more
than 200 team members worldwide. It also has offices in Chicago, London,
Beijing, Tokyo, Singapore, Toronto, and Sao Paulo. Covario’s growing
customer base includes world leaders in technology, consumer electronics,
retail, ecommerce, financial services, media, entertainment, publishing, and
consumer packaged goods. More information is available at www.covario.com.
Kenshoo is a digital marketing technology company that
engineers premium solutions for search marketing, social media and online
advertising. Kenshoo's mission is to empower every marketer in the world with
technology to build brands and generate demand across all media. Brands,
agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo
Social to direct more than $25 billion in annual client sales revenue. The
Kenshoo Universal Platform delivers automation, business intelligence,
integration and scale to make better marketing investments. More information is
available at www.kenshoo.com.