Mobile Search Marketing Event
us for an exciting event on Mobile
Search Marketing co-hosted by SEMPO Atlanta, Boston and New York and
sponsored by Google.
This event is being conducted in Atlanta but will be
simulcast live to audiences in Boston and New York City. The speakers are
all-stars of the mobile industry with many years experience.
will be an interactive event with plenty of opportunity for networking and
engaging with program speakers and audience members in all locations.
Who Should Attend - Digital marketing professionals (either
agencies or in-house) that make planning, buying and optimization decisions
around mobile advertising.
Takeaways – Participants will have the opportunity to hear from Google, Bing
and Yahoo!, as well as agency partners, about new opportunities in mobile
search marketing, and how to make the most of them.
prepared to learn something new!
Time: 6:00pm - 9:00pm (Cocktails/networking
start at 6:00 pm, speakers at 7:00 pm)
Thursday, March 31, 2011
Time: 6 - 9 pm (Networking begins at 6 pm; speakers present at 7 pm)
Location: Google, 10 10th Street NE (entrance on W. Peachtree), 6th Floor, Atlanta, GA 30309
Capacity: 100 people max
Andy Chu, Director of Bing Mobile Product Management, Bing
As Director in the Online Services
Division for Microsoft Corporation, Andy Chu oversees the product management
and GTM of Bing for Mobile across mobile phone platforms globally. Prior
to this role, Andy led the planning, product and partner management
organization of the Windows Live for Mobile including Messenger and Hotmail.
Andy led a team of product managers and grew the business from a few millions
to over 70M+ in monthly mobile unique users and $100M+ in revenue. Andy
also structured a number of strategic mobile operator and OEM deals, including
Nokia, Samsung, RIM, Orange Group, Vodaphone Group, etc. during his
tenure. Over the past
ten years, Andy held a number of strategy, planning, and business development
positions spanning the communications, media and cloud computing industries at
Microsoft. He has over 13 years of experience in the IT and telecom
industries, where he previously worked at Verizon Communications in RF
engineering, product management, and strategic planning.
Gelb, VP of Mobile, Razorfish
Paul helps clients on
the road to innovation by pioneering media and development executions in mobile
and integrated campaigns across digital out of home, broadband video,
interactive television, social networks, and gaming. In an ever changing media
landscape, Paul is also a trusted consultant to Razorfish's largest clients as
they evolve their media and business strategies to include breakthrough
technology and advanced platforms. Paul’s mobile clients include Unilever,
Citibank, Ford, Mercedes Benz, Kraft, JCPenney, Staples, Ralph Lauren,
Victoria’s Secret, Gilt Groupe, Tory Burch, Amway, Starwood, Intel, Dell,
AT&T, QVC, The Hollywood Reporter, Terra, Morgan Stanley Smith Barney and T
Rowe Price. Paul was awarded the 2010 Media All Star Award by Mediaweek. He was
recognized for his Ralph Lauren work with a mobile marketer of the year award
and for his Mercedes work with Mobi and MIN awards. He has created concepts for
five applications featured in the iTunes app store, one application featured on
CNBC, the top branded iPhone application of 2008 and a top free iPad
application. Paul has written about mobile industry trends for the Razorfish
2009 and 2010 Outlook reports, the Razorfish Tech 5 report and Mobile Marketer.
His groundbreaking work, point of view and industry projections have been
sought out by and received press in the New York Times, Wall Street Journal,
Forbes, Ad Age, MediaPost, Crain’s, Forrester Research, Parks Associates,
Jupiter Research and Mobile Marketer. Recent and upcoming conference speaking
engagements include SXSW, Mobile Marketing and Media 2010, SIIA: ISVs All About
Mobile, Digiday, Streaming Media, PluggedIn MobileEco Summit, AMA Mobile
Marketing, MM’s Mobile Marketing Summit and the Navigation Intelligence
Executive Roundtable. Paul holds an MBA from the Anderson School of Business at
UCLA and a B.S. in international business and macro-economic theory from the
ILR School at Cornell University.
Chang Yu, 360i Group Director of Media
He has 11+
years of experience in the digital space & is the media lead for the
Atlanta office of 360i.
joining 360i, Chang worked at TM Advertising in Dallas & 22Squared in
Atlanta where he was responsible for media strategies & tactics on clients
such as Subaru of America, Nationwide Insurance, & BellSouth.
works across clients such as Capital One and EHI (Alamo Rental Car) helping to
develop their digital strategy and to educate them on the opportunities that
exist within the mobile space.
Elliott Nix, Senior
Account Executive, Google
Elliott is a Senior Account Executive on the Google Mobile
Ads team and is based in NYC. He has helped grow Google Mobile into a
Billion dollar business that is now the largest mobile Search, Display and
Video Network in the World.
With over 10 years in media and advertising, spent primarily at OMD, he
has worked on Blue Chip clients like Bank of America and PlayStation for
everything from TV Buying to V.O.D. Elliott helped start OMD's Emerging
Technology: Mobile Team, and is credited with negotiating the first national
on-deck advertiser/carrier deal with Verizon. Currently, he works with
various clients across industry verticals on deals like Click to Call, App
Download, Video Mobile Ads, etc. to help lower CPA's, increase CTR and drive
He lives in Glen Ridge, NJ with his wife and two
daughters (Harper & Georgia) plus one on the way, and spends some of his
free time as a volunteer ambulance driver.
Paul Cushman – Senior Director, Mobile Sales Strategy, Yahoo! (profile coming soon!)
Space is limited so register now!