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SEMPO Cities Kansas City: Search Marketing Conference
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SEMPO Cities Kansas City: Search Marketing Conference

We are eager to announce the third annual SEMPO Cities Kansas City event: The KC Search Marketing Conference.

11/1/2017
When: Wednesday, November 1, 2017
12:00 PM
Where: Lifted Spirits Distillery
1734 Cherry St
Kansas City, Missouri  64108
United States
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Details

When: November 1, 12:00pm - 6:00pm                             

Where: Lifted Spirits Distillery, 1734 Cherry St, Kansas City MO 64108

Cost: Complimentary for SEMPO members / $50 for non-members

Description

We are eager to announce the third annual SEMPO Cities Kansas City event, The KC Search Marketing Conference. Kansas City, alongside 11 cities nationwide, will host a SEMPO Cities event which as we experienced in the past few years is a great day of networking and learning all things in the world of Search Marketing. After enriching our minds all afternoon we will host a happy hour event to network and further discuss the topics of the day.

 

Agenda

12:00 - 12:45: Registration

12:45 - 1:00: Opening Remarks

1:00 - 2:10: Organic Search Today, Tomorrow, Forever! 

The Organic Search landscape is changing as quickly as it ever has. Whether it is ”Mobile” or “Voice Search”, how does today’s SEO manage and maintain a successful approach to Organic Search marketing? Learn from the professionals of the SEO world as they provide insight on what’s working, what’s not and how to be a cutting-edge marketer or a part of team that is going to get noticed. From tools and tactics to process and strategy, you don’t want to miss out learning from these in-house and agency marketers.  

Speakers:

Kevin Pike, President, Rank Fuse Interactive
Michael Solms, Sr. VP of Product, Go Local Interactive
Matt Lacuesta, Digital Marketing Strategist, The Integer Group
Tylor Hermanson, Sr. Manager, Search Strategy, Intouch Solutions

 

2:10 - 2:30: Break

2:30 - 3:40: Paid Search: Staying Ahead of the Curve and Getting More From it!

Paid Search has brought about so many possibilities but do we do it all, or become great within a few areas? From Remarketing to simply re-thinking things, our panel of Paid Search professionals provide great insight into how to make your budget turn into ROI worth bragging about. Whether you are splitting spend to advertise in other areas of emerging opportunity such as Social Media, or wondering if up-and-coming advertising technologies such as programmatic advertising are worth it, our panel of bright minds will shed light on where we go from here as it relates to Paid Search!

Speakers:

Craig Paddock, President, Plaza Digital
Adam Seybold, Digital Paid Media Manager, DEG
Alan Schieber, Paid Media Manager, Gennessee
Patrick Gordan, Director of Digital Marketing, Voltage

 

3:40 - 4:00: Break

4:00 - 4:30: How Search Will Survive the Technological Revolution

You’ve heard rallying cries of “SEO is dead” – but organic search isn’t dying, it’s evolving. Understand the current and future state of the search industry, and find out how you can organize and evolve your practice for success in the new world of search.

Speaker:

Heather Physioc, Director of Organic Search, VML

4:30 - 6:00: Networking & Happy Hour

  

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