Membership   |   Contact Us   |   Sign In   |   Join
Google+ Hangout: SEM/Paid Search
Tell a Friend About This EventTell a Friend
Google+ Hangout: SEM/Paid Search

In this informative session, presented by the SEMPO Education Committee, we will discuss the latest strategies and trends of SEM/Paid Search. Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

8/25/2015
When: Tuesday, August 25, 2015
From 2:00 PM until 3:00 PM ET
Where: Google+ Hangout
Follow RSVP link below
Presenter: Education Committee
Contact: Member Services
781-876-8866

« Go to Upcoming Event List  

 

Google+ Hangout: Search Engine Marketing / Paid Search

Latest Strategies and Trends

In this informative session, presented by the SEMPO Education Committee, we will discuss the latest strategies and trends of SEM/Paid Search.  

Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

So mark your calendars for August 25 at 2:00pm EDT, and learn from those who live and breathe content marketing.

RSVP on Google+ Here



Meet Our Speakers


 Eric Couch
Bing

Eric Couch, Client Training & Development Manager
Bing Ads at Microsoft

Eric Couch is a Client Development & Training Manager at Bing Ads, with a focus on educating advertisers across the globe on SEM and Bing Ads best practices.  He’s a frequent digital marketing writer featured on PPC Hero, Search Engine Land, the Bing Ads Blog, and the SEM Rush Blog, as well as an industry conference speaker at events such as SMX and Hero Conf.

Prior to his current role, he worked as an Account Manager for the Bing Ads team focusing on agency growth and development, a role informed by his past experience as Senior Account Manager and Head of Training & Education at Hanapin Marketing.

Jessie Dearien

iProspect

Jessie Dearien, Regional Director, Paid Search
iProspect

Jessie Dearien is the Regional Paid Search Director for the MidWest region at iProspect.  Jessie is responsible for development of best-in-class strategies and management of paid search initiatives across her region. With over 6 years of experience in digital, she has in-depth strategic expertise in executing paid search across multiple verticals, including travel, retail and energy. 


Jack Porter-Smith

WSI

Jack Porter-Smith, Managing Director & Google Top Contributor
WSI Paid Search

"My name’s Jack. I am luck enough to run WSI’s PPC team for a living, and in my own time I also enjoy participating in discussions surrounding PPC and digital marketing. I also enjoy helping other people, which is why I became an official Google AdWords Top Contributor in 2009 on the Help Forum.

In my tenth year of doing PPC I am more terrified of the subject than ever, which is why I am here to learn and share so that we may all develop to become better professionals."

 


 Susan Wenograd

Clix

Susan Wenograd, Sr. Manager, Accounts & E-Commerce Strategy
Clix Marketing

Susan started in digital marketing in 2005 at CircuitCity.com, learning everything she could about the dot com world in a Fortune 500 environment. Since then, she has gone on to work in other roles spanning in-house PPC management and agency leadership roles for clients as small as a neighborhood store to brands like General Motors.

She’s also a regular blogger for different industry websites, a frequent contributor to #PPCChat on Twitter, speaks at several conferences a year on the subject of PPC, and it treasurer for the Dallas/Ft Worth Search Engine Marketing group (DFWSEM). She originally hails from Philadelphia, and currently resides with her family in Dallas.

more Latest News
more Calendar

10/14/2016
SEMPO Education Committee Meeting

10/25/2016
#SEMPOChat: Local Search

11/16/2016 » 11/17/2016
Outreach 2016: The Digital Marketing Summit

12/5/2016 » 12/7/2016
BIA/ Kelsey NEXT

 

Industry Poll

Tell us about your experience with amazon search advertising options.

  • Never heard of it. 
  • Never tried it.
  • Trying it now.
  • Having success & love it!
  • Don't love it.
  • Other

>>Take the poll now

Legal