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Why Mobile Responsiveness is Important in a Theme

Posted By Boris Dzhingarov, Friday, December 16, 2016

Is your website designed to display properly on all types of mobile devices? If not, you need to address this problem as quickly as possible, because you could be falling behind your competitors who have similar websites. Below are some of the main reasons mobile responsiveness is so important in a modern theme.

It Keeps the Search Engines Happy

Search engines like Google can send a lot of internet traffic to a website. In recent years, their algorithms have become extremely advanced and they can determine whether or not a website is designed to be responsive when it’s viewed on a mobile device.

If your website is responsive you have a greater chance of ranking high for a wide range of keywords. This is why it’s vital to be aware of the latest responsive themes and the various types of tools to help you create a great mobile website.

It Leads to More Website Visitors Who Stay on Your Website

The success of a website normally depends on the number of shoppers and customers who visit it. If your theme is responsive, it means more people can view your website on a wide range of devices and will remain on your website for longer.

The fact that the search engines also reward websites that are responsive, means they also send you many more website visitors. This increased website traffic has the potential to increase business leads, sales, email subscriptions and repeat visits from shoppers and customers to your website.

Responsive Themes Look More Professional

Developing a responsive website is a clear indication to shoppers and customers that you take your online business seriously. It is also a clear sign that you care about the people who visit your website and want to make it as easy as possible for these people to find the information they are looking for.

It Is Expected by Today’s Mobile Device Users

A huge number of people only use their smart phones to access the internet. This means that they expect a website to have responsive capabilities. By installing a responsive theme, you will give these people a much better online user experience when they visit your website.

Sharing Content and Recommendations

Visitors will be more likely to spread the word about a responsive website with their friends and family. This is because a responsive website is easier to use and navigate on all kinds of devices including smartphones, tablets and traditional devices such as PC’s and laptops. In most cases, responsive themes also include features such as sharing plugins that make it much easier for visitors to share your content with others on a wide range of social media websites.

It’s no longer an option to have a website that’s not responsive. Internet and mobile technologies have moved on and today’s online users expect more from a modern website. Once you have a responsive website theme in place, you should start to notice more activity on your website and you should start to see more positive results too.

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