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SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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Search Engine Marketing Articles

The following articles have been written by SEMPO members to share with you. Some are reprinted courtesy of their original publishers.

SEMPO members have access to additional members-only articles and tutorials.

If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting. All copyrights are property of their original authors and publishers – please do not reprint without permission.

Article	Author	Company	Added
SEO For Wordpress Blogs - Blizzard Internet Marketing
Search Engine Optimization – What’s in it for you?
Lack of awareness about careers in search	Vivek Bhargava	Communicate 2	09/14/07
Maximizing Visibility for Multilingual Web Sites	Huiping Iler	wintranslation.com	09/14/06
Online Reputation Management	Fionn Downhill and James Peggie	Elixir Systems	04/14/06
Lead Generation: Digital Media’s Killer App?	Ken Sonenclar	DeSilva + Phillips	12/01/05
Track the Call	Dan Obregon	eStara	11/01/05
Branding With Search Marketing	Paul J. Bruemmer	trademarkSEO	10/15/05
IT Marketers Best Served by Being Straightforward	Enid Burns	Republished from ClickZ	9/19/05
Choosing an SEO/SEM Company	Matt McGee	One World Telecommunications	9/12/05
Jill Whalen: SEO/SEM Pricing Models	Jill Whalen	High Rankings	8/4/05
Choosing Link Partners	Chris Boggs	InstantPosition.com	7/26/05
Lobbying for Your Search Marketing Budget	Patricia Hursh	SmartSearch Marketing	3/15/05
SEO: The True Cost of Doing It Wrong	Scott Buresh	Medium Blue	2/22/05
Five Elements of a Winning Search Engine Marketing Strategy	Tom Dahm	BridgePose.com	2/2/05
Search Engine Optimization and the Bottom-Line	Jill Whalen	High Rankings	2/2/05
The Search Engine Ranking Puzzle	Chris Boggs	InstantPosition.com	1/4/05
How Do I Improve My Web Site Conversion Rate?	Steve Jackson	Conversion Chronicles	1/4/05

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