Metrics and Standards Task Force - SEMPO
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Metrics and Standards Task Force

This Group Has Been Deactivated

  Group Description  
The Mission of this Task Force is to develop a set of standards and guidelines specific to Search Marketing. By creating a common vernacular, measurement and protocols, the industry will be more efficient in its ability to audit and measure the effectiveness of search marketing. The task force works diligently to collaborate with other online governing bodies to grow global awareness of these standards. Additionally, this committee is tasked with ensuring industry adoption and education.