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A Note to Site Visitors

SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

For more information please contact us.

MSN Sponsor Spotlight

Microsoft is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide through Microsoft Digital Advertising Solutions. Microsoft Digital Advertising Solutions is a unique set of global products and services that provides three key benefits to advertisers: 

  • Reaches your target audiences across multiple digital touchpoints (PCs, Xbox consoles, web-enabled phones, PDAs,)
  • Engages your brand with your consumers through our digital media properties and performance advertising products
  • Helps you achieve measurable results through research and partnership services

Microsoft adCenter, part of Microsoft Digital Advertising Solutions, powers the paid search and contextual advertising service.  Microsoft adCenter improves advertising performance and return on investment by providing a high quality audience and advanced targeting options, and gives advertisers the right tools to manage and control their campaigns for top performance. 

Microsoft adCenter customers have seen great success using adCenter: from a higher ROI, to better conversion, to lower cost-per-acquisition.

See for yourself in the case studies below:

  • Move.com Case Study - Move.com is a comprehensive real estate engine. ROAS was 50% less than on competitors; MSN drove 40k UV and 500k PV over one month for rebranding effort.
  • Ex Officio Case Study - Ex Officio is a leader in designing outdoor and travel clothing. They achieved a 20% higher ROI on adCenter.
  • Ronco Case Study - Ronco Corporation recognized that search marketing offered an opportunity to leverage its brand leadership and build a new customer base, while meeting Ronco’s demand for a highly efficient return on investment
  • Holiday Marketing – Plan your strategy (phase 1) – Best Practices for Holiday Marketing - Strategy
  • Holiday Marketing – Manage your strategy (phase 2) – Best Practices for Holiday Marketing - Implementation

Do you want to manage campaigns better? Our experienced research and client services teams have prepared a series of best practices to help search advertisers manage campaigns to achieve the results they desire.

  • Best Practice: Holiday Campaigns – Plan your strategy
  • Best Practice: Holiday Campaigns – Manage your strategy

For more information go to: http://advertising.msn.com/microsoft-adcenter