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Board of Directors and Officers
Chris Boggs of Rosetta (formerly Brulant), is a specialist in search engine optimization and paid search advertising. Chris joined Brulant in 2007 as the Manager of the SEO team. Chris has worked in Search Engine Marketing since 2000, starting in-house and moving into a consulting role in 2002. Chris has worked with organizations ranging in size from small businesses to Fortune 500. Chris is experienced in performing "hands-on" SEO from keyword research to content development and link development strategizing, as well as pay-per-click (PPC) campaign creation and management. Chris is actively involved in the SEM Community. He speaks regularly at major search marketing conferences, is a Moderator and Expert columnist for Incisive Media':s Search Engine Watch Forum and Blog, and is Associate Editor for the Search Engine Roundtable blog. Chris also writes frequent articles related to SEM, and has been published in a variety of online and print journals.
With a Degree in Marketing Communications matured among the Universities of Rome (Italy), Hertfordshire (UK), and Oviedo (Spain), integrated with Post-graduate courses at the Berkeley University (California, USA), and a professional background in advertising copywriting (1990), traditional direct marketing (1993) and IT security consulting (1995), Massimo started operating in the Internet industry back in 1996. After the launch of some of Italy’s biggest portals (Kataweb, Wind, RAI Net), Massimo served as Marketing Director for two Italian top interactive agencies (1998, 2000), then relocated to San Francisco to launch the California branch of an Italian search marketing firm (2003), ending up joining a US interactive/search agency for the launch of their San Francisco branch (2005). In 2006, Massimo created Global Search Interactive, a consultancy agency that helps global brands in the lifestyle, education, finance, and technology markets engage with their target audiences through the integration of search, interactive, and social media strategies. GSI also helps several search and interactive marketing agencies worldwide through a range of tailored consultancy, training, and campaign support services. Today Massimo Burgio is an expert of international search and interactive marketing, and a frequent speaker and moderator at online marketing conferences across Europe, US, and worldwide. Since the very early steps of SEMPO back in 2003, Massimo has always been a proud and active member of the Search Engine Marketing Professional Organization. A passionate ambassador of SEMPO worldwide, Massimo for has volunteered at several committees and Working Groups, Co-Chairing SEMPO Global, SEMPO Europe, and SEMPO Latino. Elected to serve the SEMPO Board of Directors for three consecutive terms since 2007, Massimo brings to the Board the international experience of our organization, and the awareness to serve our membership worldwide with a cultural adaptation spirit.
Bruce has been a recognized leader in the search marketing arena since 1996 when, after a long career as a technical executive with leading Silicon Valley companies, he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of Ethics and the full-featured SEOToolSet®. He is a popular speaker at major industry conferences including Search Engine Strategies (SES), PubCon, ad:tech and Search Marketing Expo (SMX). Bruce hosts SEM Synergy (www.semsynergy.com), a weekly half-hour show on WebmasterRadio.fm covering all aspects of Internet marketing. Bruce co-authored the all-in-one desk reference guide for SEO, Search Engine Optimization All-in-One For Dummies, and is a principal editor and speaker for SEMJ.org, a scholarly research journal for search engine marketing. Widely recognized as a search marketing expert, he has been quoted in such publications as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, as well as in several books. Bruce is also featured in many video interviews conducted by industry notables such as WebProNews and Dr. Ralph Wilson.
Dave has been with DoubleClick since January 1999. During that time, Dave has worked with DoubleClick's Adserving, email, and search technology in sales engineering, support, professional services, and product management capacities. Dave has also been the project leader for many of DoubleClick's internal reorganization projects, including the Executive Project Manager for the sale of DoubleClick to Hellman and Friedman, as well as the wind down and disposal of two of DoubleClick's product offerings. Prior to joining DoubleClick, Dave was a Consultant at Andersen Consulting (Accenture). He developed and designed applications, as well as managed teams of developers at engagements with United Parcel Service, Reader's Digest, and Time, Inc. The latter two engagements involved the development of systems to expand the flexibility to insert dynamic direct mail promotions in hard cover magazines. Dave graduated with a degree in Industrial Engineering from Worcester Polytechnic Institute, Worcester, MA. Following college, Dave was a Management Engineer at a large hospital in New Jersey. There, he was responsible for turnover studies in operating rooms, the emergency room, and patient administration. While working at the hospital Dave completed his MBA in Operations Management at Rutgers University, Newark, NJ. Dave's most challenging job was prior to his work at the hospital. He was a supervisor at a juvenile work center in Orange, NJ. The center served men and women who committed crimes as juveniles. Dave lives with his wife and three children in suburban New Jersey.
In his role at iCrossing, Garner works with Fortune 500 brands to develop search engine marketing strategies that drive visibility, engagement, and results. By finding synergies between natural and paid search, designing websites for visibility from the ground up, and incorporating search and social media strategies, Garner has helped some clients achieve as much as $1 billion in revenue from natural search alone. A regular Media Post "Search Insider" columnist for four years, Garner is a regularly-quoted expert on the topic of search engine marketing in major business and industry publications, including The Wall Street Journal, Dow Jones, Reuters, Adweek, Direct Marketing News, Smart Business Magazine, Search Engine Watch, Clickz, CNNMoney, and The Dallas Morning News. He is also actively involved in a number of professional industry organizations, including the Interactive Advertising Bureau's Search Committee, SEMPO local task force, and served as president of the Dallas-Ft. Worth Search Engine Marketing Association from 2006-2008. He has also taught the SEMPO Institute course for SES training day. Garner is also a regular speaker at search engine marketing industry events, and has spoken at Search Engine Strategies (SES), Search Marketing Expo (SMX), WebmasterWorld's PubCon, Search Insider Summit, OMMA, ad:tech, DFW SEM Association, VeriSign's Executive Summit, The Rackspace Customer Event, Domain Roundtable, and the Association of National Advertisers, among others.
IncisiveMedia is the publisher of Search Engine Watch and ClickZ, and producer of the Search Engine Strategies international conference series. Mike was elected to SEMPO's Board of Directors in March 2010. Formerly, Mike worked as a search marketing consultant with a number of international agencies, handling such global clients as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is author of numerous books and white papers on the subject. He is also chair of the Search Engine Strategies Global Advisory Board and is currently writing his third book on search marketing.
Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan and Asia to companies from around the world, helping them to enter the Far-East market using the Internet. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world's popular multi-national brands' search marketing campaigns. A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog and Multilingual-Search.com. She is a frequent speaker at search marketing conferences globally, and gives seminars and trainings about search marketing targeting Japan and Asia. Prior to entering the online marketing industry in the mid 90's, she worked as a senior marketing manager at a traditional marketing and trading firm, marketing US products to Japanese government and heavy industries. She has served as a Chairman of SEMPO APAC Committee (formally Asia Committee) since 2006. In March 2009, she received the first SEMPO President Award for her support and dedication to the search industry and SEMPO organization.
Kevin Lee, Didit Founder, Chairman & CEO, has been an acknowledged Search Engine Marketing (SEM) expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a #12 position on Deloitte’s Fast 500. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his book, “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy" has been widely praised. A founding board member of SEMPO and its first elected Chairman, Kevin is also active on DMA and IAB committees. The Wall St. Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News, and other press quote Kevin regularly. Kevin lectures at leading industry conferences plus: NYU, Columbia, Fordham, and Pace Universities. Kevin’s expertise is also valued by Wall Street - he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Goldman Sachs, Citicorp, and others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife (a New York Psychologist) and kids. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 Award Finalist in Metro New York Area and received the 2008 Direct Marketing Club of New York, Mal Dunn Leadership Award.
Kristjan Mar Hauksson Kristjan is the Founder and Director of Search & Online Communications at Nordic eMarketing. The company specialises in multilingual online communications, organic search engine optimisation, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. Nordic eMarketing assists companies to gain international visibility online and to use the Internet as a communication channel, as well as providing consultation in web content management systems and analytics solutions. Kristjan is the founder of the Iceland SEO/SEM forum, manages the Reykjavik Internet Marketing Conference, and is a published author on the topic of Internet marketing. He studied electrical engineering at Reykjavik Technical College in Iceland and has a degree in Systems Analysis from the Computer and Engineering Schools of Iceland and an Internet marketing degree from the University of British Columbia. Kristjan has been involved in developing Internet solutions since 1996, and involved in search engine optimisation and marketing since 1999.
Dmitriy Minenko is working as a Search Engine Marketing Manager for Wave Maker Marketing, division of The Eminata Group that operates educational institutions and training programs across Canada and State of Washington, USA. Prior to Eminata Group, Dmitriy was working as a Search Engine Marketing Specialist at Tourism British Columbia on various SEM projects to promote Province of British Columbia as a travel destination across several international markets such as North America, Europe, Asia and Australia, including SEM program for 2010 Winter Olympic Games in Vancouver. He also worked as a Search Marketing Manager, Sr. SEO Specialist for leading companies like Active Network, HealthPricer Interactive, ChampionsWay Inc., Merlin Software. Dmitriy is a Certified Internet System Administrator (University of British Columbia, 1999) and accomplished webmaster (100+ completed web design projects). He is proficient with most of the web development platforms, several web programming languages, professional web design and graphical tools, visual design principles, content management systems, etc. He is also a Certified Search Engine Marketer with many years of experience in strategic planning, development and execution of complex Search Engine Marketing programs worldwide. He is a Google Advertising Professional, and an active member of SEMPO Canada Working Group, International Internet Marketing Association (IIMA), Vancouver SEO Meetup Group, and Google Webmaster Help group. Dmitriy has years of practical experience working with professional grade SEO and web analytics tools, web site usability issues, conversion and ROI improvement techniques through multivariate testing. Dmitriy Minenko is originally from Kiev, Ukraine and graduated from Kiev’s State University with B.Sc. Degree in Physics (Optical Electronics). In 1996, Dmitriy moved with his family to Canada and since then he lives with his family in Vancouver, the Hosting City of 2010 Winter Olympic Games. He enjoys skiing on local mountains in the winter and year-around sailing on his racing sailboat.
Jeffrey Pruitt has 15 years of interactive agency and financial services experience serving Fortune 1000 clients. He is currently a partner in Tallwave. He was President at iCrossing, the largest independent search and interactive agency, and worked at Big 6 accounting firm Arthur Anderson in the Audit and Finance divisions. He joined iCrossing in 2000 as Chief Financial Officer and Director of Business Development. Over his nine years at iCrossing he managed revenue teams, client service teams, and operational divisions, along with holding corporate partnerships, and determining how iCrossing would use partner information to create the best solutions for iCrossing's clients. Jeffrey sits on the advisory councils of Google, Yahoo!, and Microsoft. Additionally, he has served five terms on the Search Engine Marketing Professional Organization (SEMPO) Board of Directors - two years as President and currently as Chairman. He also serves on the Advisory Board of the Yellow Page Association (YPA). Jeffrey is a frequent speaker at industry conferences around the world, including ad:tech, SES, OMMA, and Baidu World in Shanghai.
Margaret Willette is the Paid Search Marketing Manager for TurboTax, the #1 rated, best-selling tax software brand in the U.S. With over 15 years experience in the marketing field, she has held various positions across direct and online marketing at Intuit since 1997. For the last five years, her time has been fully dedicated to PPC with a “Test & Learn” and “Think Smart, Move Fast” mindset to drive tremendous growth for the company. She is a member of the TurboTax Online Advertising Team that drives innovative and integrated marketing across display, search, social, and affiliates. Margaret is responsible for developing, managing and executing strategies that meet the business and financial objectives for acquiring TurboTax customers. The TurboTax PPC program drives the highest revenue and ROI across the Intuit family of products. Prior to Intuit, Margaret was the Circulation Manager for ZooBooks, published by Wildlife Education, where she was responsible for acquisitions (direct mail and DRTV), renewals, and customer service. Margaret holds a BA in Marketing and an M.B.A. in Financial Management from National University. She resides in San Diego, California. Outside of work, she’s passionate about ballroom dancing and enjoys both performing and competing.
Michael has more than 15 years of digital marketing and financial services experience serving Fortune 500 clients and China's top-tier state owned enterprises in both North American and Northeast Asian markets. He joined Gridsum Technology, China's leading online business optimization company, in early 2008 as Vice President of Business Operations. Michael manages Gridsum Technology's strategic cooperation, business development, and marketing teams, while determining how Gridsum Technology could use partner connections to deliver the best results for clients and the entire ecosystem. Under his leadership, Gridsum Technology successfully initiates solid partnership with iCrossing and Microsoft. Michael worked in Strategic Investment Department of Sinochem, China’s top national oil company, with 19 entries into Fortune 500, from 1994 to 1999, where he got deeply involved with major transactions, including China Unicom, Shanghai Grand Hyatt, Suzhou Industrial Park, WEPEC, and Zhejiang Aoshan National Petroleum Base. He then joined one of China’s leading real estate companies as Financial Controller. Before joining Gridsum Technology, Michael was Vice President of one of the world’s largest PVC production companies, in charge of North American sales and marketing. Michael is currently the Co-Chairman for SEMPO's Greater China Working Group and member of Global Committee. Through his coordination, SEMPO Greater China formed an in-depth partnership with Baidu, China’s top search engine. He also speaks at conferences on online business optimization and SEO/SEM. Michael received his MBA and MS degrees from California State University in 2003, and his BA degree in Accounting from Renmin University of China in 1994. |
Chris Boggs
Massimo Burgio
Bruce Clay
Dave Fall
Rob Garner 
Mike Grehan
Motoko Hunt
Kevin Lee
Dmitriy Minenko
Jeffrey Pruitt
Margaret Willette
Michael Y. XuLearning Center : Press Room : Member Directory : SEMPO Committees : Members Only : About SEMPO
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