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Board of Advisors
Claire Johnson is responsible for Google's online sales channels in North and South America, which provides client services and account management to hundreds of thousands of advertisers, agencies, and advertising reseller partners. Since joining Google early in 2004, Claire has managed sales operations teams on both the consumer and business product sides, including Gmail, Google Checkout, and Google Apps, and she led the formation of the Consumer Operations team that today supports hundreds of millions of active users of more than 30 consumer products. Prior to joining Google, Claire worked in management consulting where she provided marketing and customer strategy to large media companies, including DirecTV, The New York Times and Dow Jones. Claire's career began in Massachusetts state politics, working on gubernatorial and local state campaigns. Between elections, Claire spent a year working in the publishing industry on the editorial side, with Hearst Magazines. Claire earned a bachelor's degree from Brown University with Honors, and an MBA from Yale University. She lives in Menlo Park, CA with her husband and two young children.
As the US Director of Search Agency Sales, Patrick sets the tactical direction and go-to-market strategy for Microsoft's top SEM agency partners. His team is principally responsible for driving search revenue for the Microsoft adCenter platform, while raising customer awareness of the value and effectiveness of Bing.com. Patrick's search engine marketing career started in 1999 where he helped build sales activities in New York and the Southeastern U.S. for Ask Jeeves (now Ask.com, an IAC company). Prior to joining Microsoft, Patrick served as Eastern Sales Manager for Reprise Media, a leading search engine marketing firm since acquired by Interpublic Group. Additionally, Patrick held interactive sales roles at Uproar.com, Technology Education Network and Turner Broadcasting. Patrick earned a bachelor's degree in Communications from the University of San Diego. He currently resides in Westport, CT with his wife and two daughters.
As Head of Consumer Marketing, Olivier Lemaignen brings close to 20 years of online and offline marketing experience to Align Technology, the makers of Invisalign and Invisalign Teen clear aligners. He is responsible for the Consumer Marketing strategy and all elements of the marketing mix, including PR and events, offline advertising, online acquisition, social and mobile marketing, website experience and CRM. Most recently, he was responsible for Kodak Gallery’s CRM and marketing strategy. He turned around a declining email marketing program, launched the company’s social marketing presence (reaching over 10,000 Facebook fans in just 4 months) and lead the marketing strategy for the company’s top business priorities. Prior to Kodak Gallery, Olivier spent seven years at Intuit in various direct marketing and online acquisition leadership roles. In addition to growing the Small Business Division’s SEM, affiliate and online advertising programs, Olivier developed Intuit’s Global Search Marketing capability - putting Intuit on the map for best-in-class search marketing. As a thought leader in digital marketing, Olivier is a sought-after speaker at Search Engine Marketing conferences (SES, SMX, Search Insider Summit) and has been a member of SEMPO’s Board of Advisors, Yahoo’s B2B Tech Council, and Covario’s Customer Advisory Board.
Rob Norman is Global CEO of GroupM Interaction and a member of the global GroupM Executive Committee that supervises the activities of the 13,000 person, $40 billion agency group. GroupM Interaction represents the interactive marketing capability of Mindshare, Mediacom and Mediaedge:cia. GroupM is the world's largest buyer of interactive media with billings close to $3bn. Rob joined CIA in 1986 founding CIA Interactive in 1994 and Outrider, its search unit, in 1998. In 2000 Rob joined the Board of Tempus Group PLC, listed on the London Stock exchange and was a director of multiple subsidiaries of the company. Following the acquisition of CIA by WPP in 2001 Rob led the combined digital offer of Mediaedge:cia and was Chairman of the Mediaedge:cia Group in the UK until 2005 when he was appointed to his current position. Rob is a frequent speaker on industry issues in the US, Europe, and Asia and has worked for clients in every marketing category. Rob is a member of the WPP Digital Advisory Board and has been closely involved in the development of the WPP Digital portfolio, and sits as the company's representative on the board of Wild Tangent, the online gaming platform, and of M80, the company's community marketing agency. Rob believes that marketing requires fundamental re-engineering to respond to massive change in consumer behavior and that the traditional models of advertising and communication simply will not survive in their current form.
Safa Rashtchy is a managing director of Piper Jaffray and a senior research analyst focused on Internet media and marketing. He joined Piper Jaffray as a research analyst in 1997 and has published several technical papers and presented at various industry conferences. In addition, Safa was named to The Wall Street Journal's "2002 Best on the Street" analyst survey and was also a winner in Institutional Investor magazine's "Home Run Hitters of 2001" top stock pickers list. Safa also consistently enjoys the top ranking for his earnings accuracy, as compiled by Starmine. He is quoted regularly in many top publications, including The Wall Street Journal, The New York Times, Time, BusinessWeek, and Fortune, and he makes regular appearances on CNBC and CNNfn. Safa has developed his research coverage with a focus on online advertising, search and e-commerce, and related Internet services. Safa's research in online search has been the most extensive in the industry, and he is often considered an authority on the online search industry. Safa came to Piper Jaffray with an extensive background on the Internet, as well as experience in the digital imaging industry. From 1992 to 1996, Safa was president of ColorWorks Graphics, the digital imaging company he founded in Boston. Prior to that, Safa worked in various technical and management capacities in computer graphics and engineering companies. Safa holds a Master's degree in Business Administration, Summa Cum Laude, from Boston University and a Bachelor's degree in Engineering from Purdue University.
Mr. Haoyu Shen joined Baidu in June 2007 as the Vice President of Business Operations and he was promoted to Senior Vice President of Business Operations in January 2010. Mr. Shen oversees operations for all of Baidu’s revenue generating products, including paid search, contextual ads, display ads. He leads the sale team to large advertisers and a central customer service team. He manages Baidu Union, Baidu’s affiliate business. In addition, he looks after Baidu’s new businesses including ecommerce and gaming. Mr. Shen also spends time on some investor relationship and corporate strategy initiatives. Prior to joining Baidu, Mr. Shen was a Vice President at American Express in New York, in charge of US consumer card acquisition. Mr. Shen also held several other positions in American Express, including Vice President of Global Product Management, and Director of Strategic Planning and Business Development. From 1997 to 2000, Mr. Shen worked for McKinsey & Company in Greater China and New York, where he served multinational and Chinese clients from different industries on a variety of engagements. From 1992 to 1995, Mr. Shen worked at Sinochem Finance Company in Beijing as a manager, where he performed investment due diligence and capital market executions.
Greg Stuart is the former CEO & President of the Interactive Advertising Bureau (IAB), the trade association for the interactive advertising & marketing industry. He led the industry from $6 billion to $17 billion annually and grew the IAB itself +500% in four years. The IAB serves Internet Media giants such as AOL, CNET, Google, Forbes.com, MSN, Disney, and Yahoo!, among many others. His recent book, "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds," outlines a new approach to advertising based on research against $1 billion in advertising spending over a five-year period. Ad Age identified What Sticks as "One of 10 books you should have read in 2006," and was in the top 15 of all books sold on Amazon.com just after launch. Greg is a thought leader in the digital media and advertising arenas: Internet (search, display, video, lead gen, etc.), Mobile, IPTV & beyond. He was selected by Ad Age as one of "10 Who Made Their Mark" in 2006 (along with Jay-Z and others). Greg has more than two decades of experience in Internet start-ups, digital media, and traditional advertising. Before the IAB, he was CEO of DeltaClick, Inc., a venture backed advertising technology company in San Francisco, and served as a Venture Partner at Outlook Ventures. Prior, he was a senior executive at Flycast Network, Cars.com, and Sony Online Ventures. Greg also built the Interactive division at the world's leading direct marketing agency, Wunderman (a subsidiary of Young & Rubicam). Greg serves on Board of Directors for Rapt, Inc. in San Francisco, Allyes in China, and the Ad Research Foundation. He is on the Advisory Boards of Adify, Fraudwall, Veoh, Vizu, Tremor Media, ZenZui along with non profits SEMPO and IAB Mexico. He is also member of the National Speakers Association and speaks around the world on issues in Advertising and Internet Marketing. Greg has a BA in Economics from the University of Washington. He lives in Bridgehampton, NY with his wife Pamela, twin daughters, and son. Shar VanBoskirk Shar is a senior analyst whose work focuses primarily on strategies for leveraging interactive channels, and she is widely quoted in publications, such as The New York Times, Fortune, and The Wall Street Journal, and has appeared on National Public Radio. Shar's specific areas of emphasis include email marketing, online advertising, search engine marketing, ad serving and targeting, mobile marketing, and in-game advertising. She, together with the rest of the marketing strategy and technology team, also shares her insights on technology and marketing in Forrester's Marketing Blog. Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including Home Depot, British Airways, and Buena Vista Home Entertainment. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning. Shar is a graduate of Harvard University. Rob Wilk Rob Wilk is the National Director of Search Optimization & Strategy at Yahoo! His team's mission is to partner with the Yahoo! sales and account management teams, bringing new, actionable, insights to drive maximum performance from Yahoo!'s search marketplace. Rob has over 15 years of media experience with the last 11 years spent specifically in digital on both the agency and publisher sides. |
Claire Johnson
Patrick Harris
Olivier Lemaignen
Rob Norman
Safa Rashtchy
Haoyu Shen
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