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Past Webinars

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2014 Webinars

Webinar The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour
September 30, 2014

Presented by:
Ian Everdell, Manager, User Experience and Research, Mediative

Playback recorded webinar
Downloadable presentation deck

Webinar presented by iCrossing: Organizational Nirvana; 5 Steps to Properly Integrate SEO
September 11, 2014

Presented by:
Doug Platts, Vice President, Search Strategy, iCrossing

Webinar presented by WSI: What's New In Mobile Marketing
June 19, 2014

Presented by:
Darin Swick, Founder, Global Digital Enterprises, Inc.

Playback recorded webinar
Downloadable presentation deck

State of Search Market: Advertiser Perspective
May 6, 2014

Presented by:
Jeffrey Dreiblatt, PricewaterhouseCoopers UK Digital Marketing Group
Elijah Kirsch, Cars.com
Moderated by Marc Englesman, Digital Brand Expressions

Playback recorded webinar
Downloadable presentation deck
Webinar: State of Search – Agency Perspective
April 24, 2014

Presented by:
Doc Sheldon, Doc Sheldon's Clinic
Steve Plunkett, Rockfish
Moderated by Marc Englesman, Digital Brand Expressions

Playback recorded webinar
Downloadable presentation deck
Engage Chinese Consumers Through Digital Marketing Channels
January 15, 2014

Presented by David Zhou,Director of Overseas Business
adSage

Playback recorded webinar
Downloadable presentation deck
Webinar presented by Covario: 2014 Trends & Opportunities in Multicultural & International Search
May 20, 2014

Presented by:
Maria Whatley, Sr. SEO Strategist, Covario
Elena MacGurn, Sr. Strategist, Global SEO, Covario
Donna Bedford, Global SEO Manager, Lenovo

Playback recorded webinar
Downloadable presentation deck
State of Search Market: Advertiser Perspective
May 6, 2014

Presented by:
Jeffrey Dreiblatt, PricewaterhouseCoopers UK Digital Marketing Group
Elijah Kirsch, Cars.com
Moderated by Marc Englesman, Digital Brand Expressions

Playback recorded webinar
Downloadable presentation deck
Webinar: State of Search – Agency Perspective
April 24, 2014

Presented by:
Doc Sheldon, Doc Sheldon's Clinic
Steve Plunkett, Rockfish
Moderated by Marc Englesman, Digital Brand Expressions

Playback recorded webinar
Downloadable presentation deck
Engage Chinese Consumers Through Digital Marketing Channels
January 15, 2014

Presented by David Zhou,Director of Overseas Business
adSage

Playback recorded webinar
Downloadable presentation deck

2013 Webinars
SEMPO/ClickZ Salary Survey Results
December 10, 2013

Presented by SEMPO Research Committee:
  Cherie Sauer, WebMetro
  Nathan Safran, Conductor
Moderated by Melanie White, ClickZ

Playback recorded webinar
Downloadable presentation deck
Bidding with Enhanced Campaigns
October 29, 2013
Alan Amerault, Associate Director
Cardinal Path

Playback recorded webinar
Downloadable presentation deck
Bidding with Enhanced Campaigns
September 24, 2013
Ken Moss, SEM Consultant and Instructor
Cardinal Path

Playback recorded webinar

Downloadable presentation deck
Introduction to Russian Market: Audience, Key Traffic Sources and Yandex
August 29, 2013
Anna Korolekh, Marketing Manager
Kate Sudarkina, PPC Analyst
Promodo Online Marketing Company

Playback recorded webinar
Downloadable presentation deck
The Complicated World of Local Search
July 25, 2013
Dan Leibson, SEO Manager
Relevant Ads

Playback recorded webinar
Downloadable presentation deck
Yes You Can! Making SEO-cial Work For Your B2B Brand
May 14, 2013
Marc Engelsman, Director of Client Strategy & Analytics
Digital Brand Expressions

Playback recorded webinar
Downloadable presentation deck
Getting Global: International SEO
April 23, 2013
Gianluca Fiorelli
I Love SEO

Playback recorded webinar
Downloadable presentation deck
Mobile Trends For Marketers
April 16, 2013
Will Critchlow, Founder
Distilled

Playback recorded webinar
Downloadable presentation deck
How SEM Marketers Can Break the Barrier Into Display
April 2, 2013
Dax Hamman, Chief Revenue Officer Chango
Jeff Campbell, Co-Founder Resolution Media
Erik Bratt, VP Marketing Tealium

Playback recorded webinar
Downloadable presentation deck
Content Balance: Sharing Value vs. Self-Promotion
March 26, 2013
Mackenzie Fogelson, Owner, Mack Web Solutions

Playback recorded webinar
Downloadable presentation deck
Quantifying Outreach 2012
March 20, 2013
Michael King, Director of Inbound Marketing
iAcquire

Playback recorded webinar
Downloadable presentation deck
Content Design and Production: Best Practices
March 5, 2013
Pete Wailes, Operations Director
SEOgadget

Playback recorded webinar
Downloadable presentation deck
Product Listing Ads: They're All the Rage
February 19, 2013
Elizabeth Marsten, Director of Search
Portent

Playback recorded webinar
Downloadable presentation deck


2012 Webinars

Best Practices 2013 from the ClickZ Faculty Academy
December 20, 2012
Thom Craver, Simon Heseltine, Lisa Buyer, Sundeep Kapur

Playback recorded webinar
Downloadable presentation deck
Search Synergy: Maximizing Your Online Shelf Space
December 11, 2012
Alex Funk, Director of Digital Media Strategy, Covario
Kelly Wrather, Marketing Manager, Kenshoo

Playback recorded webinar
Downloadable presentation deck

Optimizing Your Web Site: Where to Begin
November 8, 2012
Dan Ouelette, Director of Product Management SEO/SEM, Catalyst

Playback recorded webinar
Downloadable presentation deck
Big Changes: AdWords' New Display System, Keyword Contextual Targeting
October 4, 2012
Presented by Heather Cooan, MBA, Manager, Advertising & New Media Strategy, Cardinal Path

Playback recorded webinar
Downloadable presentation deck
Case Study: How one etailer increased conversion rates by 65% in 18 months
September 20, 2012
Presented by Scott Smigler, President, Exclusive Concepts and Nikhil Rajpal, Vice President of Client Services, Exclusive Concepts
Playback recorded webinar
Downloadable presentation deck
Link Building - The What, How, and Why's of Link Building
September 6, 2012
Presented by Bob Tripathi, Founder and Chief Marketer, Instant E-Training
Playback recorded webinar
Downloadable presentation deck
The 20-Minute PPC Work Week
August 16, 2012
Presented by Larry Kim, Founder and Chief Technology Officer, WordStream
Playback recorded webinar
Downloadable presentation deck
Retargeting Exposed - Search Retargeting for the Search Marketer
July 26, 2012
Presented by Dax Hamman, Chief Revenue Officer, Chango
Playback recorded webinar
Downloadable presentation deck
Attribution Modeling with Google Analytics
July 12, 2012
Presented by Jen Cykman, Digital Intelligence Consultant, Cardinal Path
Playback recorded webinar
Downloadable presentation deck
Mobile SEO: Panel Discussion
June 28, 2012
Moderator: Sherwood Stranieri, SEO Consultant, Skypromote
Panelists: Bryson Meunier, Director of Content Solutions, Resolution Media.
Adam Boalt, President, BOALT

Playback recorded webinar
Downloadable presentation deck
From Desktop to Storefront: SEO Strategies that Drive In-store Sales
June 14, 2012
Presented by Brad Beiter, VP, SEO Strategy, Performics and Paul Williams, Local SEO Specialist, Performics

Playback recorded webinar
Downloadable presentation deck
Why On-Page SEO Still Works
May 3, 2012
Presented by: Bob Tripathi, Founder and Chief Marketer
Instant E-Training

Playback recorded webinar
Downloadable presentation deck
Additional Questions
Enterprise SEO/SEO for Large Websites
April 26, 2012
Presented by: Micah Fisher-Kirshner, Senior SEO Manger, Become, Inc. and Stephanie Ridley, SVP, Starcom MediaVest Group (SMG)

Playback recorded webinar
Downloadable presentation deck
How to Master LinkedIn to Generate Leads for Your Business
April 5, 2012
Presented by: Rebecca Corliss, Inbound Marketing Manager, HubSpot

Playback recorded webinar
Downloadable presentation deck
Future Proofing Your SEO
March 15, 2012
Presented by: Eric Enge, President, Stone Temple Consulting and co-author, The Art of SEO

Playback recorded webinar
Downloadable presentation deck
Crash-course: Remarketing with Google AdWords
March 8, 2012
Presented by: Corey Koberg, Sr. Partner and Founder, Cardinal Path

Playback recorded webinar
Developing an Integrated Content Marketing Strategy
February 23, 2012
Presented by: Mike Corak, Executive Vice President of Strategy, ethology

Playback recorded webinar
Downloadable presentation deck
101 Webinar: The Building Blocks of SEO - The 2C's of SEO
February 2, 2012
Presented by: Bob Tripathi, Instant E-Training

Playback recorded webinar
Downloadable presentation deck

Professional Webinar: Inspire your Customers to Evangelize Your Company with Google+
January 26, 2012
Presented by: Google

Playback recorded webinar (Members Only)

Downloadable presentation decks:

 

2011 Webinars

Ten Different Kinds of Search
December 15, 2011
Presented by: Jay Berkowitz, Ten Golden Rules

Downloadable presentation deck (Members Only)
Using Data Feeds to Supercharge Holiday Sales
October 27, 2011
Presented by Benjamin Vigneron, Director of Analytics & Automation, eSearchVision

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
The Future of SEO: How Technology is Changing the Way SEO is Practiced
September 20, 2011
Presented by Nathan Safran, Conductor

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
Page One Dominance: How to Protect Your Brand Online
August 25, 2011
Presented by: Sam Stratton and Mike Essex, Koozai

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
How to Get the Best Results with Strategic Conversion Optimization
June 23, 2011
Presented by: Chris Goward, WiderFunnel Marketing

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
Careers in Search
June 16, 2011
Presented by:
  • AJ Lawrence, CEO, The JAR Group, and Chair, SEMPO Research Committee
  • Chris Taylor, Director, Executive Searchfor Onward Search Internet Marketing Division
  • Peter Leshaw, In-House SEO Team Builder
Playback recorded webinar (Free, requires registration)

Facebook Advertising -- Advanced Strategies
Thursday, June 9, 2011
Presented by Peter Chun, Senior Director and Max Kalehoff, VP, Marketing at Clickable

Playback recorded webinar (Free, requires registration)

Review of Free Search Marketing Tools
May 26, 2011
Presented by: Laura Mackenzie-Callow, Intuit.com

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

2011 State of Search Marketing

May 12, 2011

Downloadable presentation deck (Members Only)

From Keywords to Conversions: A Love Story
April 21, 2011
Presented by: Korina Stark, WebPosition

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

How to Perform a Technical SEO Audit
March 29, 2011
Presented by: Justin Seibert and Paul Woodhouse, Direct Online Marketing

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

SEO Keyword Strategy and Research
February 17, 2011
Presented by: Dylan Higginbotham, SEO Analyst at Orange Soda

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

Balancing User Experience, Design, and SEO
January 27, 2011
Presented by: Kathy Fealy, KF Multimedia & Web, Inc.

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

2010 Webinars

Search and Social - APAC region, by David Iwanow
Advanced Social Media, by Pradeep Chopra
November 24, 2010
Search and Social - Singapore, by SEMPO Singapore
Online-Offline Marketing Integration, by Allen Qu
October 27, 2010
Developing Negative Keyword Strategy: Developing negative keyword lists that cut costs and increase ROI
Connie Stack, Chief Revenue Officer, WordStream
October 21, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
Search and Social - Japan, by SEMPO Japan
Search and Social - China, by SEMPO China

September 29, 2010

Downloadable presentation deck (Members Only)
Measuring Performance Across Digital Channels - Not All Data is Created Equal
Jason Tabeling and Roy Bielewicz, Rosetta.com
September 23, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
The SEO Value of Social Media
Ray "Catfish" Comstock, BusinessOnLine
August 26, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
Search and Social - India,
SEMPO India
August 25, 2010
Selling Social Media to your Boss and Clients
by Vivek Bhargava
August 25, 2010
Social Media Optimization
Pradeep Chopra
July 28, 2010
SEO: How to Perform a Technical SEO Audit
Dan Patterson, SEO.com
July 22, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
Connected Marketing: A New Age for Information Providers and Marketing Practitioners, Mike Grehan, Incisive Media and Jonathan Allen, Search Engine Watch
July 14, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
SEO: Keyword Strategy and Research
Chris Keating and Dan Malachowski, and Jonah A. Berger, Performics
June 17, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
Findability and Usability: How Designing for Visibility Pays Off
Rob Garner, iCrossing
May 20, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
关注百度SEO(中文版)
SEMPO APAC Committee
May 12, 2010
Social Networks and Search
Parks Blackwell, Senior Client Development Manager, Range Online Media
April 22, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

SEMPO State of Search Engine Marketing Report 2010
Marc Engelsman of Digital Brand Expressions and Stefan Tornquist of eConsultancy
April 8, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

How Search Engines Work
Mike Grehan of IncisiveMedia
March 9, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

Pay Per Click 101: Techniques for Campaign-Driven ROI
February 25, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)
搜索引擎优化必要的两大课题
演讲嘉宾: 渠成
(Allen Qu), Netconcepts, Motoko Hunt, AJPR
2010年2月24日

Mobile Search Marketing 101
Marc Wendling and Benny Blum of eSearchVision
January 21, 2010

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

2009 Webinars

Keywords, Keywords, Everywhere! Discovery, Analysis, and Strategies in Keyword Research
December 10, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

The Changing Natural Search Landscape: How to Evolve Your SEO Strategy for 2010 and Beyond
Chris Humber, 360i
October 22, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

Mobile Marketing for Beginners
Cindy Krum, Rank-Mobile, LLC
October 15, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

Google Quality Score in High Resolution
September 24, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

The Economics of Local Search Advertising
August 20, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

The SEO Job Landscape in 2009 and Beyond
July 30, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

Appropriate Attribution: How to Know if Last-Based Attribution is Wasting Your Hard Earned Marketing Budget
June 25, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

Buyer's Guide: Choosing the Right Attribution Management Technology
June 11, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

Introduction to the Emerging Technologies Committee: Impact of Social Media on Search
May 28, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

State of Search-Asia
April 23, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

The 2008 State of the SEM Market Survey" Topline Results - The Economy and Search
March 26, 2009

Playback recorded webinar (Free, requires registration)

PPC Negative Keywords
February 26, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

The Great Divide
January 29, 2009

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

2008 Webinars

Social Media For the Rest of Us: Sourcing Corporate Feed Content
November 20, 2008

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

Recession Proof Your Search Marketing
October 30, 2008

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

Secrets of Content Campaigns
September 25, 2008

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

Predicting the Future: How to Know What Your Customers Will Buy Before They Do
August 28, 2008

Playback recorded webinar (Free, requires registration)

Using Search To Manage Your Brand's Online Reputation
July 31, 2008

Playback recorded webinar (Free, requires registration)
Downloadable presentation deck (Members Only)

In-House vs. Outsourcing
June 26, 2008

Downloadable presentation deck (Members Only)

Why Content Advertising Should be Added to Your SEM Media Mix
May 29, 2008

Downloadable presentation deck (Members Only)

The Changing Face of Search
April 24, 2008

International Search Marketing
March 27, 2008

Downloadable presentation deck (Members Only)

SEO Career Planning and Salary Survey Data
February 7, 2008

Downloadable presentation deck (Members Only)

2007 Webinars

Digital Shelf: The Search Marketing Opportunity for Packaged Goods
December 18, 2007

Downloadable presentation deck (Members Only)

Localizing Your Online Marketing Efforts For Greater Results: A How-To for Local and National Advertisers
November 29, 2007

AdCenter
Presented by Microsoft
September 27, 2007

Downloadable presentation deck (Members Only)

Web Analytics for Search Engine Marketing
July 19, 2007

Downloadable presentation deck (Members Only)

Building Relationships - The Key to Getting SEO Done In-House
June 28, 2007

Downloadable presentation deck (Members Only)

Embracing Local Search as a Complementary Medium, Presented by Superpages.com
May 31, 2007

SEMPO Presents Findings from its State of Search 2006 Survey
April 5, 2007

Downloadable presentation deck (Members Only)

The Combined Impact of Search and Display / Search Daypart Conversion Rates
Presented by Atlas
March 29, 2007

Downloadable presentation deck (Members Only)

SEMPO Latino Session: Grow Your SEM Strategies in Latin America and with the US Hispanic Markets
February 26, 2007

Downloadable presentation deck (Members Only)

Click Fraud, Presented by Google
February 22, 2007

2006 Webinars

"SEO and Legal Issues" - ENCORE PRESENTATION
December 14, 2006

Downloadable presentation deck (Members Only)

"Starting a Career in Search Marketing"
November 30, 2006

Playback recorded webinar (Windows Media File)
Downloadable presentation deck (Members Only)

"SEO and Legal Issues"
October 24, 2006

Downloadable presentation deck (Members Only)

"Early Look at Yahoo! Search Marketing's New Platform"
September 26, 2006

"Search and Branding: How Consumers are Discovering Brands Online"
May 25, 2006

Downloadable presentation deck (Members Only)

"Click Fraud"
April 20, 2006

Downloadable presentation deck (Members Only)

"Pay Per Call 101: Beyond the Hype", Presented by Ingenio
March 20, 2006

"Online Driving Offline"
January 31, 2006

Playback recorded webinar (Windows Media File)
Downloadable presentation deck (Members Only)

2005 Webinars

"Search Marketing Benchmarking: What's to Come in 2006"
December 14, 2005

Executive Briefing - Ideas: "SEO for CEOs"
November 30, 2005

Playback recorded webinar (Windows Media File)
Downloadable presentation deck (Members Only)

Search Engine Marketing: It's Not Just Paid Search! (Session 2)
October 26, 2005

Playback recorded webinar (Windows Media File) - Part 1Part 2
Downloadable presentation deck (Members Only)

Search Engine Marketing: It's Not Just Paid Search! (Session 1)
September 21, 2005

Playback recorded webinar (Windows Media File)
Downloadable presentation deck (Members Only)

Planning and Budgeting for Search Media
August 30, 2005

Playback recorded webinar (Windows Media File)
Downloadable presentation deck (Members Only)
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