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Metrics & Standards Task Force
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Description

The mission of this task force is to develop a set of standards and guidelines specific to search marketing. By creating a common vernacular, measurement, and protocols, the industry will be more efficient in its ability to audit and measure the effectiveness of search marketing. This group works diligently to collaborate with other online governing bodies to grow global awareness of these standards. Additionally, this group is tasked with ensuring industry adoption and education.

 

more Latest News
more Calendar

7/8/2016
SEMPO Education Committee Meeting

7/8/2016
SEMPO Research Committee Meeting

7/26/2016
#SEMPOChat: Scaling a Search Marketing Business

8/12/2016
SEMPO Education Committee Meeting

8/12/2016
SEMPO Research Committee Meeting

Industry Poll
As e-commerce marketers, which of the following tactics have you tried in the past year?
  • Facebook advertising using custom audience based on customer emails
  • Google AMP for Mobile pages
  • Beacon technologies
  • Yahoo Gemini
  • AdWords/Bing Remarketing

>>Take the poll now

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