|Metrics & Standards Task Force|
The mission of this task force is to develop a set of standards and guidelines specific to search marketing. By creating a common vernacular, measurement, and protocols, the industry will be more efficient in its ability to audit and measure the effectiveness of search marketing. This group works diligently to collaborate with other online governing bodies to grow global awareness of these standards. Additionally, this group is tasked with ensuring industry adoption and education.
6/21/2017 » 6/22/2017
7th Digital Marketing for Financial Services Summit
11/9/2017 » 11/10/2017
2017 Search Industry Forum by SEMPO