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Metrics & Standards Task Force
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Description

The mission of this task force is to develop a set of standards and guidelines specific to search marketing. By creating a common vernacular, measurement, and protocols, the industry will be more efficient in its ability to audit and measure the effectiveness of search marketing. This group works diligently to collaborate with other online governing bodies to grow global awareness of these standards. Additionally, this group is tasked with ensuring industry adoption and education.

 

more Latest News
more Calendar

8/30/2016
#SEMPOChat: Marketing to Millennials

9/3/2016
Outreach 2016: The Digital Marketing Summit

9/9/2016
SEMPO Education Committee Meeting

9/9/2016
SEMPO Research Committee Meeting

 

Industry Poll
What is your most difficult task in marketing to millennials?
  • Getting them in the store
  • Getting them to engage on social media
  • Figuring out how they are different than all our other customers? i.e. GenX, GenY, Baby Boomers
  • What's a Millennial

>>Take the poll now

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