Contact Us   |   Sign In   |   Join
Metrics & Standards Task Force
Share |

Description

The mission of this task force is to develop a set of standards and guidelines specific to search marketing. By creating a common vernacular, measurement, and protocols, the industry will be more efficient in its ability to audit and measure the effectiveness of search marketing. This group works diligently to collaborate with other online governing bodies to grow global awareness of these standards. Additionally, this group is tasked with ensuring industry adoption and education.

 

more Calendar

4/20/2015 » 4/24/2015
LGBT Week / LGBT Advertising & Marketing Conference

4/27/2015 » 4/29/2015
Market Research for Brand Innovation

4/27/2015 » 4/29/2015
Digital Travel Summit

Legal