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Metrics & Standards Task Force
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Description

The mission of this task force is to develop a set of standards and guidelines specific to search marketing. By creating a common vernacular, measurement, and protocols, the industry will be more efficient in its ability to audit and measure the effectiveness of search marketing. This group works diligently to collaborate with other online governing bodies to grow global awareness of these standards. Additionally, this group is tasked with ensuring industry adoption and education.

 

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12/5/2016 » 12/7/2016
BIA/ Kelsey NEXT

12/7/2016 » 12/10/2016
Search Insider Summit 2016

 

STATE OF SEARCH SURVEY

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