|Sponsor Spotlight - Google|
Google — Google’s innovative technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets, with solutions spanning from Search to Maps to Gmail to Drive and more. Google’s targeted advertising program, which is the largest and fastest growing in the industry, helps make the web work for businesses of all sizes by delivering powerful targeting and measurable results while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
DoubleClick Leadership SummitGoogle is proud to announce that it will be live streaming its annual DoubleClick Leadership Summit keynote event on Wednesday, June 17. The conversation will feature industry leaders, including Neal Mohan (Google's VP of Display Advertising), Laura Desmond (CEO of Starcom/MediaVest) and Meredith Kopit Levien (EVP & CRO, The New York Times Company), discussing the latest evolution of digital marketing and how media is changing the world of businesses for consumers, publishers and advertisers.
Wednesday, June 17, 2015
9:00 am Eastern / 6:00 am Pacific
Register for the live stream event at dcls2015.withgoogle.com
Featured Google Case Study: Extra Space Storage
Whether running a local, national, or global business, you need to scale your marketing at the enterprise level for efficiency. But, you need to target customers locally to be effective. Marketing relevant content to customers across multiple channels and screens can be a huge challenge, even for the savviest marketers. To tackle this challenge, Extra Space Storage used location extensions and a cross-channel strategy to connect with customers. The results? Their digital business grew 14x. Watch their case study video below or learn more here.
#SEMPOChat: Marketing to Millennials