Social Media

• Facebook
  • Facebook Web Site Resources
    • Facebook Marketing Page
      • Marketing Classroom (Schedule of live learning events, Webinars)
      • Resources Page (Help Guides, Marketing & Product Guides)
    • Facebook for Business
      • Four Steps Business Guide
    • Facebook Studio (Showcases Agencies and Brand Marketers)
    • Developer Resources
    • What’s New – Latest News, Product Launch Updates, Free Webinars
  • Articles
    • Facebook News Feed Redesign – Digital Brand Expressions - March 14, 2013
    • Tips to Make Your Facebook Ads Stand Out From the Herd – Search Engine Watch - July 9, 2012
    • The Marketer's New Role: From Branding to Buying on Facebook – ClickZ - June 26, 2012
    • 4 Ways to Rethink a Facebook Advertising Campaign – Search Engine Watch – May 21, 2012
    • J&J Exec Says Brands Need Social Marketing Goals – ClickZ - May 16, 2012
    • 10 Tweaks to Give Your Facebook Business Page Greater Impact – SocialMediaToday – May 14, 2012
    • How to Prepare Your Facebook Business Page for Timeline – PCWorld – March 28, 2012

• Twitter
  • Twitter Web Site Resources
    • Twitter for Business
    • Best Practices
    • Promoted Accounts
    • Promoted Tweets
    • Promoted Trends
    • Enhanced Profile Pages
    • Advertiser Analytics
    • Small Business
    • Twitter Resources (Buttons, Embeded Widgets)
      • See all Follow buttons
      • See all widgets
      • Create Tweet button
      • Download Twitter logos & icons
  • Articles
    • Twitter Posting Best Practices for Better Big Brand Engagement & Interaction [Study] – Search Engine Watch - June 28, 2012
    • Study: Twitter User Insights for Marketers – ClickZ – June 7, 2012
    • How To Use Twitter For Business – SocialMediaToday - April 24, 2012
    • Ask an Expert: Why Twitter is great for small business – USA Today - April 20, 2012
    • Top 20 Twitter business tips – The Telegraph - February 21, 2012

• Google+
  • Google+ Web Site Resources
    • Google+ for Business
    • Sharing (Publish Posts, Launch Hangouts, Manage Circles)
    • Promoting (Badge, Direct Connect, +1)
      • +1 Button (Code, Documentation)
      • Google+ Badge (Code, Documentation)
      • Share Button (Code, Documentation)
    • Measurements (Ripples Analytics)
    • Google+ Developers
    • Google+ Local
      • For Business Owners (Help Section)
        • What happened to Google Places?
        • Differences between local pages in Google+
        • Creating and editing your page
        • Verifying your page
        • Managing your page
  • Articles
    • Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search – Search Engine Land – May 30, 2012
    • Google Search Plus Your World: The Peer to Peer Evolution Continues – Search Engine Watch – March 21, 2012
    • How Google’s +1 Button Affects SEO – Mashable – February 21, 2012
    • How to Create an Effective Google+ SEO Content Strategy – Search Engine Journal – February 6, 2012

• Integrated Social Media Articles
  • Social Media Usage Statistics Infographic – Performics – July, 2012
  • Why Marketers Are Missing the Point of Social Media – ClickZ - July 11, 2012
  • From Mindshare to Marketshare: Closing the Purchase Gap in Social – ClickZ - June 26, 2012
  • Facebook on More Homepages Than Twitter and Google+ - ClickZ - June 21, 2012
  • What Google Analytics New Social Reports Offer & What They Can’t – Search Engine Watch - May 12, 2012
  • 3 Easy Ways to Hype Your Social Site Affiliations – ClickZ - April 12, 2012

If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting.