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Search Engine Marketing Research, Articles and Resources

SEMPO Original Research and Reports

In December 2004, SEMPO published our first report on the state of the search engine marketing industry, and it was quickly praised as the most comprehensive industry report to date. Survey respondents worldwide provided information on topics such as search engine advertising investment and price elasticity, organic search engine optimization, click fraud awareness/concern, resource allocation, and future features desires.

We have continued to measure the trends each year against our previous benchmarks, and have expanded the data points to include new relevant topics and a more global perspective.

SEMPO research is very important to our members and our industry, to help us track, understand, and evolve both search behavior and the commercial aspects of search. SEMPO periodically conducts original research projects including our in-depth annual "State of Search Survey."

SEMPO Annual State of Search Survey

The SEMPO Annual State of Search Survey 2013 - Marketing Report (Members Only - Join Now To View)
The SEMPO Annual State of Search Survey 2012 - Marketing Report
The SEMPO Annual State of Search Survey 2011 - Marketing Report
The SEMPO Annual State of Search Survey 2010 - Full Results
The SEMPO Annual State of Search Survey 2008 - Full Results
The SEMPO Annual State of Search Survey 2008 - Summary Results
The SEMPO Annual State of Search Survey 2007 - Full Results
Annual State of Search Survey 2007 - Canada Specific Results
The SEMPO Annual State of Search Survey 2006
The SEMPO Annual State of Search Survey 2005
The SEMPO Annual State of Search Survey 2004

Please Note: The Annual State of Search Survey is conducted annually. In 2010, SEMPO changed the naming convention to reflect "release” date.

SEMPO Salary Survey

2013 SEMPO Salary Survey (Members Only)
2011 SEMPO Salary Survey
2009 SEMPO In-House SEM Salary Survey
2009 SEMPO In-House SEM Salary Survey
2008 SEMPO Agency Salary Survey TOPLEVEL
2008 SEMPO Agency Salary Survey
2007 SEMPO In-House Salary Survey Summary


International-specific SEMPO Research

SEMPO 2007 European User Study
3rd Annual Japanese SEM Market Research May 2007


SEMPO Partnership Research

Kenshoo: An Inside Look at Google Shopping Campaigns
To better understand how PLAs are being utilized and the perceived impact of Shopping campaigns in the marketplace, the Kenshoo Marketing Research Team completed research and highlighted key trends and insights. This two-part study included survey responses from 89 search marketers about PLA features, functionality, and effectiveness and 12 client responses to questions pertaining to performance, tips and tricks, challenges faced, and additional opportunities with Shopping campaigns. To view more resources from Kenshoo on the topic of Google Shopping Campaigns and Product Listing Ads, please visit Kenshoo.com/PLA.
Advertise.com and SEMPO Survey of Online Ad Technology
There’s plenty of untapped opportunity for retargeting in online advertising. That is one of the key findings of a recent joint survey of online marketing professionals by Advertise.com and SEMPO. In the survey of specialized marketers conducted in August 2009, 46.3 percent of respondents noted that remarketing, also known as retargeting, is the online marketing technology they feel is most under-utilized.

» Archived SEMPO Research

Industry Research/Reports

In addition, we feature cutting-edge research conducted by our members and other industry research professionals.

  • SEMPO Original Research
  • Industry Research/Reports
  • Advertise.com and SEMPO Survey of Online Ad Technology
    There’s plenty of untapped opportunity for retargeting in online advertising. That is one of the key findings of a recent joint survey of online marketing professionals by Advertise.com and SEMPO. In the survey of specialized marketers conducted in August 2009, 46.3 percent of respondents noted that remarketing, also known as retargeting, is the online marketing technology they feel is most under-utilized.
  • "Net Worth (Part One)”
    by Jaimie Pickles and Candace Thornton
    Article series researching the online ad and Search Marketing spending of the Insurance industry. Originally appeared in Best’s Review (April, May 2009), linked with permission. The article provides new data on online insurance consumer volume and demographics. Further, the article breaks new ground in laying out how much insurance companies are spending to advertise online in search, online leads, display, online-video and social media marketing.
  • "Net Worth (Part Two)”
  • SearchIgnite - Search Marketing Sees Strong Growth in Q4
    Summary:
    • Strong Q4 led by retail (not surprising but good in spite of economy), growing more than 40% year over year
    • Is Panama losing steam? The momentum we saw from Yahoo Panama in Q3 pretty much halted (and even backtracked a bit) in Q4
    • We’ve introduced a new metric – "Same Advertiser Spend” – which monitors the trends of seasoned brand search marketers….this will be interesting to see how seasoned search spenders invest vs. those who are newer to the medium. In Q4, Same Advertiser Spend grew at a slightly slower rate than overall search marketing spend, suggesting that search may be beginning to hit a maturation point for seasoned search marketers, aided by exponential investments by newer search marketers.
    • Market share amongst the engines did not change much over 2007
  • Connecting small businesses with the substantial search engine consumer audience
  • Why search matters to local business

 

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