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Recommended Learning Tools
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Recommended Reading & Training Providers

Search and digital marketing professionals need to stay abreast of the latest knowledge and technology to be successful. Additionally, more and more general marketers, public relations professionals, web designers and copy writers need to have a solid foundation of key search principles in order to be successful in their chosen fields.

SEMPO recognizes that no one type of training can meet these varying demands. In order to help guide people to the best resources, SEMPO has developed its Recommended Learning Tools which identifies valuable training programs and books to help give you that competitive advantage. Look for the SEMPO Recommended logo when choosing your next learning tools.

SEMPO invites members and nonmembers to submit their offerings for consideration.

Brick Marketing

Brick Marketing’s SEO workshops offer website owners, marketing professionals, web developers, entrepreneurs and businesses of all sizes and industries the chance to learn the basics of white hat SEO for themselves in a small classroom setting. These SEO trainings are designed to give participants an in-depth look at the two main components of SEO, onsite SEO and link building, and will also incorporate elements of social media marketing and content marketing and how they impact SEO. Each FULL DAY SEO workshop includes a catered lunch and SMALL class size and is taught by the Brick Marketing Sr. SEO Specialist Shawna Wright. To view more information about the details, dates and upcoming SEO workshops, please visit the Brick Marketing website.

SEMPO members receive $50 off all full-day trainings. Check the SEMPO Training Discount Page for details


ClickZ Academy

ClickZ Academy presents a range of online courses that offer a comprehensive learning opportunity and allow you to progress at your own pace. Veteranpractitioners within a variety of disciplines, from email marketing, search, social media, and more share their experience and best practices for building effective interactive marketing programs. SEMPO members receive a 15% discount on ClickZ Academy training. Check the SEMPO Training Discount Page for details.

Cardinal Path

With more Google-certified trainers than anyone else on the planet, Cardinal Path offers the most popular and effective training seminars in the Industry: Seminars for Success. Officially sponsored by Google, these Seminars – which cover Google AdWords, Analytics and Website Optimizer – are essential training for web marketers of all levels.

Use code SEMPO10 to save 10% on Cardinal Path training offerings.



Learn with Google Webinars! Interested in learning more about Google's advertising products and solutions?

Click here to learn more!


Instant E-Training

Instant E-Training delivers critical SEO, Social Media & other online marketing skills to succeed in today’s rapidly evolving marketplace. We bring together industry leading experts as our trainers for a variety of on-demand training videos, live training certification programs and free webinar training programs.


MarketingProfs University

MarketingProfs University (MPU) is the perfect complement to SEMPO. The need to understand various marketing elements grows for search marketers as the marketing silos continue to disappear. MPU provides affordable, comprehensive online training in the interrelated disciplines that make up your marketing mix. With each course you'll get 10-17 hours of instruction in what you need to plan, build, and measure successful marketing programs. Better yet, SEMPO members get $200 off the regular rate of $595 with code SEMPOVIP.

Click here for course listing and to register!


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