Ninth Annual State of Search Marketing Report Reveals Key Insights on
Mobile and the Integration of Social with SEO
SEMPO announces the
results of the ninth annual 2013 State of Search Marketing Report for the Search
Engine Marketing Industry.
Wakefield, MA, January 30, 2014 – SEMPO, the leading international, non-profit organization for
the search and digital marketing profession, announced today the results of the
ninth annual State of Search Survey.
The State of Search Marketing Report, in conjunction with
Econsultancy, provides a detailed look into valuable data and insights
regarding search strategy and tactics. The report is designed to capture the
continually evolving role of search marketing as part of an integrated
marketing mix. Questions included topics such as channel-specific budget
increases/decreases, objectives, and metrics. Two separate tracks of questions
for advertisers and for agencies generated interesting take-aways and
Key findings from
- Agencies are integrating SEO more than
companies especially in areas of content marketing, paid and social media
- While more than eight out of ten marketers
identify mobile as significant, just 3% of marketing budget goes to this area
- Less than half of marketers (47%) think that
Google+ has had a significant impact on the world of SEO
- Nearly half of digital marketing budget is
spent on search, with 31% on paid search and 18% on SEO
- 63% of businesses will be increasing their
paid search budget for 2014 while 47% plan to do so for SEO
Conducted in November 2013, the 2013 survey
was completed by over 400 advertisers and agency respondents. SEMPO and
Econsultancy promoted the survey to their respective members, offering a
complimentary copy of this report as the incentive for taking part.
The 2013 State of Search Marketing Report is available to
SEMPO members for download here.
To become a SEMPO Member and view the 2013 State of
Search Marketing Report, please click here.
SEMPO is a
global non-profit organization serving the search and digital marketing
industry and the marketing professionals engaged in it. Its purpose is to
provide a foundation for industry growth through building stronger
relationships, fostering awareness, providing education, promoting the
industry, generating research, and creating a better understanding of search
and its role in marketing.
thousands of professionals across 50 countries. The organization's mission is
to represent the common interests of companies and consultants worldwide and
provide them with a voice in the marketplace. SEMPO's education and outreach
initiatives are funded in part by Google and Baidu, and supported through
partnerships with Business Development Institute, ClickZ Live, MediaPost, and
Worldwide Business Research. For more information or to join the organization,
Econsultancy is a community where the world's
digital marketing and ecommerce professionals meet to sharpen their strategy,
source suppliers, get quick answers, compare notes, help each other out and
discover how to doeverythingbetter online.
Founded in 1999, Econsultancy has
grown to becometheleading source of independent advice
and insight on digital marketing and ecommerce.
research, events, online resources and training programs help our 210,000+
registered users make better decisions, build business cases, find the best
suppliers, look smart in meetings and accelerate their careers
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