SEMPO Fourth Annual Salary Survey Results Shows Trends in Search Marketing Careers
SEMPO and ClickZ announce the results of the fourth annual 2013 Salary Survey for the search engine marketing industry.
Wakefield, MA, October 30, 2013 – SEMPO, the leading international, non-profit organization for the search and digital marketing profession, in conjunction with ClickZ, announced today the results of the fourth annual Salary Survey.
The Salary Survey Results provide an in-depth look into search
marketers’ salaries, job roles and responsibilities, verticals/segments,
compensation extras and perks, budgets, and more. Key findings from
Conducted in January 2013, the 2013 survey was completed by 2,180 respondents. Fielded by the SEMPO Research Committee in conjunction with ClickZ, the 20-question survey collected data from both in-house advertisers and third-party agency personnel, including SEMPO members and non-members.
The information obtained from the survey plays a crucial role in analyzing the search marketing job industry. The results and key findings are compared to previous Salary Survey results in order to evaluate the search marketing job market.
The 2013 Salary Survey is available to SEMPO members for download here.
SEMPO is a global non-profit organization serving the search and
digital marketing industry and the marketing professionals engaged in
it. Its purpose is to provide a foundation for industry growth through
building stronger relationships, fostering awareness, providing
education, promoting the industry, generating research, and creating a
better understanding of search and its role in marketing.
ClickZ helps agencies and marketing professionals do their jobs better by offering insights into the most effective tips, tactics and strategies. With over 60 contributing practitioners from leading ad agencies to the Fortune 5,000 marketing community, ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search, social email and analytics, to the broadest spectrum of digital marketing industry analysis delivered by experts in their field. ClickZ offers more too:
The seasoned ClickZ News team serves up smart, original reporting and
analysis on the interactive marketing industry and the companies that
make it tick.
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