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SEMPO Fourth Annual Salary Survey Results Shows Trends in Search Marketing Careers

SEMPO and ClickZ announce the results of the fourth annual 2013 Salary Survey for the search engine marketing industry.

Wakefield, MA, October 30, 2013 SEMPO, the leading international, non-profit organization for the search and digital marketing profession, in conjunction with ClickZ, announced today the results of the fourth annual Salary Survey.

The Salary Survey Results provide an in-depth look into search marketers’ salaries, job roles and responsibilities, verticals/segments, compensation extras and perks, budgets, and more. Key findings from 2013 include:

  • A 10% growth in Entry Level Employees with 27% of respondents reporting they have been in search for 0-3 years. The majority of these salaries were in the 0-$30K range with some representation in the $30-$60K range.
  • Top Salaries, including for VPs decreased, and the number of respondents in the top four salary ranges also decreased.
  • The average salary across the board decreased from $75, 543 to $68,600.
  • Holistic marketing that included a combination of organic and paid grew by 11%. Additional growth was in search combined with email and online media efforts.
  • 64% of respondents report up through the Marketing Department rather than to a Search or IT department.

Conducted in January 2013, the 2013 survey was completed by 2,180 respondents. Fielded by the SEMPO Research Committee in conjunction with ClickZ, the 20-question survey collected data from both in-house advertisers and third-party agency personnel, including SEMPO members and non-members.

The information obtained from the survey plays a crucial role in analyzing the search marketing job industry. The results and key findings are compared to previous Salary Survey results in order to evaluate the search marketing job market.

The 2013 Salary Survey is available to SEMPO members for download here.

About SEMPO

SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google, Baidu, Digital Brand Expressions and WordStream and supported through partnerships with SES, OMS, and MediaPost. For more information or to join the organization, visit http://www.SEMPO.org/.

About ClickZ

ClickZ helps agencies and marketing professionals do their jobs better by offering insights into the most effective tips, tactics and strategies. With over 60 contributing practitioners from leading ad agencies to the Fortune 5,000 marketing community, ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search, social email and analytics, to the broadest spectrum of digital marketing industry analysis delivered by experts in their field. ClickZ offers more too:

ClickZ News: The seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.
ClickZ Experts: From the trenches: commentary, opinion, advice, and thought leadership from the leading practitioners in interactive marketing.
ClickZ Stats: An award-winning source for interactive and Internet research. Facts, figures, research, and data on every facet of the online industry, domestic and worldwide.
ClickZ Job Board: The ClickZ Jobs section helps connect job seekers with new employment opportunities and provide employer’s access to our large audience of interactive marketing professionals.

For More Information Contact:
Brooke Weldon
Program Coordinator
SEMPO
bweldon(at)sempo(dot)org
781-876-6268

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