SEMPO Fourth Annual Salary Survey Results Shows Trends in Search Marketing Careers
SEMPO and ClickZ
announce the results of the fourth annual 2013 Salary Survey for the search
engine marketing industry.
Wakefield, MA, October 30, 2013 – SEMPO,
the leading international, non-profit organization for the search and
digital marketing profession, in conjunction with ClickZ, announced
today the results of the fourth annual Salary Survey.
The Salary Survey Results provide an in-depth look into search
marketers’ salaries, job roles and responsibilities, verticals/segments,
compensation extras and perks, budgets, and more. Key findings from
A 10% growth in Entry Level Employees with 27% of respondents
reporting they have been in search for 0-3 years. The majority of these
salaries were in the 0-$30K range with some representation in the
- Top Salaries, including for VPs decreased, and the number of respondents in the top four salary ranges also decreased.
- The average salary across the board decreased from $75, 543 to $68,600.
- Holistic marketing that included a combination of organic and
paid grew by 11%. Additional growth was in search combined with email
and online media efforts.
- 64% of respondents report up through the Marketing Department rather than to a Search or IT department.
Conducted in January 2013, the 2013 survey was completed by 2,180
respondents. Fielded by the SEMPO Research Committee in conjunction with
ClickZ, the 20-question survey collected data from both in-house
advertisers and third-party agency personnel, including SEMPO members
The information obtained from the survey plays a crucial role in
analyzing the search marketing job industry. The results and key
findings are compared to previous Salary Survey results in order to
evaluate the search marketing job market.
The 2013 Salary Survey is available to SEMPO members for download here.
SEMPO is a global non-profit organization serving the search and
digital marketing industry and the marketing professionals engaged in
it. Its purpose is to provide a foundation for industry growth through
building stronger relationships, fostering awareness, providing
education, promoting the industry, generating research, and creating a
better understanding of search and its role in marketing.
SEMPO includes thousands of professionals across 50 countries. The
organization's mission is to represent the common interests of companies
and consultants worldwide and provide them with a voice in the
marketplace. SEMPO's education and outreach initiatives are funded in
part by Google, Baidu, Digital Brand Expressions and WordStream and
supported through partnerships with SES, OMS, and MediaPost. For more
information or to join the organization, visit http://www.SEMPO.org/.
ClickZ helps agencies and marketing professionals do their jobs
better by offering insights into the most effective tips, tactics and
strategies. With over 60 contributing practitioners from leading ad
agencies to the Fortune 5,000 marketing community, ClickZ is the largest
resource of interactive marketing news, information, commentary,
advice, opinion, research, and reference in the world, online or off.
From search, social email and analytics, to the broadest spectrum of
digital marketing industry analysis delivered by experts in their field.
ClickZ offers more too:
The seasoned ClickZ News team serves up smart, original reporting and
analysis on the interactive marketing industry and the companies that
make it tick.
From the trenches: commentary, opinion, advice, and thought leadership
from the leading practitioners in interactive marketing.
An award-winning source for interactive and Internet research. Facts,
figures, research, and data on every facet of the online industry,
domestic and worldwide.
ClickZ Job Board:
The ClickZ Jobs section helps connect job seekers with new employment
opportunities and provide employer’s access to our large audience of
interactive marketing professionals.
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