Search Industry Shows Promise for Job Seekers, Recent College Grads
2011 SEMPO Salary Survey highlights supply-constrained market; offers rapid ladder of career growth;
Wakefield, Mass., June 28, 2011 – The 2011 SEMPO Salary Survey released today highlights a market full of opportunity for recent college grads and other job seekers, including a rapid ladder of career growth. The survey reveals that with three to five years of experience, search marketers are paid an excellent salary compared to some other professions-- in the vicinity of $70,000. According to the survey, the average search marketer salary is $75,542.
The 2011 SEMPO Salary Survey indicates a maturation of the search market, according to SEMPO Research Committee co-chair A.J. Lawrence. "It’s no longer the Wild West of 2007 and earlier when companies didn’t understand the importance of SEO. Now there’s more definition around roles and relationships.” Further the survey highlights the importance of analytics in search. Two-thirds of respondents note that they are working with social and mining analytics, signaling that search has become a more strategic.
"Search is a fast growing industry and it’s great to see that companies have realized the importance of implementing a strategic search plan as critical to their overall success,” said Chris Boggs, president of SEMPO. "Our organization is a valuable resource for both those entering the field and the skilled professionals leading the way.”
Although the industry is maturing, brands and agencies are hiring at a fast pace for both entry and experienced search professionals. For example, SEMPO member FindLaw, a Thomson Reuters business with a Search team of 50, will add 10% to its headcount this summer with expectations to growing an additional 20% in the fall. Another SEMPO member company, Catalyst Online, a WPP Company, will add a minimum of 11 positions which include search engine optimization (SEO), pay-per-click (PPC), social media, strategy and analytics, account managers, and project managers. The company currently has 90 employees and expects an additional 10% growth over the summer in the Boston area.
The hottest spot in the market are mid-level roles. "Positions between $60,000 and $100,000 have fierce competition,” said Taylor. "Good candidates are getting both counteroffers and multiple job offers. Employers must be prepared to contend with these current job market conditions if they want to secure the best talent.”
SEMPO members may download the 2011 Salary Survey report here: www.sempo.org/default.asp?page=sem_research