SEMPO and Econsultancy Launch 7th Annual State of Search Survey
Marketing professionals invited to share their opinions
The global research, which is being executed by Econsultancy, will again cover budgets, marketing objectives and the latest trends in paid search, search engine optimization (SEO) and social media.
The survey takes about 10 minutes to complete and is open to all marketing managers and professionals working in an agency or for an advertiser in an in-house corporate position. The survey can be accessed at: www.surveys.econsultancy.com/go?iv=3b12de17b32b8b2.
Those taking part in the survey will receive a free copy of the report which is normally priced at $350. The report, which will contain the latest valuation of the search marketing industry, will be published by Econsultancy in April 2011.
"SEMPO's 7th Annual State of Search Survey builds on its well established longitudinal perspective while also addressing emerging issues impacting the global search marketing industry including the Search Alliance merger, Google Instant, social media, etc.," said Marc Engelsman, member of SEMPO's research committee and Vice President of Client Programs and Services for Digital Brand Expressions. "We're very appreciative of marketers taking the time, just about 10 minutes, to participate in the survey because the more people who participate, the bigger impact the survey will have. We hope to expand on the participation we had last year with over 1,450 respondents from 68 countries."
SEMPO's survey research partner for this year's survey is Econsultancy, an award-winning online publisher of reports covering best practice, market data, supplier selection, template files, trends and innovation. The company, which has offices in New York and London, publishes a wide range of reports aimed at internet professionals who want practical advice on all aspects of e-business.
"With seven years of history, the State of Search Engine Marketing Report and survey is one of the landmark pieces of research in digital marketing," said Stefan Tornquist, Research Director, Econsultancy. "The data it produces is very rich. It reflects a broad spectrum of industries and global perspective. It's been exciting to work with SEMPO in adapting the survey to changes in the marketplace." The survey is open for participation through Monday, February 28, 2011.
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