Advertise.com Partners with Search Engine Marketing Professional Organization (SEMPO) in Revealing Survey of Online Ad Technology
Remarketing/Retargeting Rated Most Under-Utilized Technology
Sherman Oaks, CA, December 1, 2009 – There’s plenty of untapped opportunity for retargeting in online advertising. That is one of the key findings of a recent joint survey of online marketing professionals by Advertise.com, a premier platform for search and display advertising, and SEMPO, the Search Engine Marketing Professional Organization.
In the survey of specialized marketers conducted in August 2009, 46.3 percent of respondents noted that remarketing, also known as retargeting, is the online marketing technology they feel is most under-utilized. Complete responses regarding which online marketing technologies are under-utilized include:
When asked whether they have utilized display remarketing in their online advertising either now in the past, responses included:
For those who answered "Yes” a majority -- 53.1 percent -- further responded that display remarketing made their advertising more impactful.
"As online advertising continues to grow, newer technologies are recognized and evaluated against the more traditional approaches,” said Daniel Yomtobian, founder and CEO of Advertise.com. "We’re interested in taking a closer look at why Remarketing is underutilized. We know that retargeting can boost ad response up to 400 percent so it’s definitely something online advertisers need to stay informed about and use more strategically.”
"As the industry matures, SEMPO recognizes that new technologies and tactics, such as retargeting, will become increasingly important to the search marketer,” said Sara Holoubek, SEMPO president. "We look forward to a fruitful industry discussion on how search and Remarketing can best be married for maximum ROI.”
Offering a range of high-quality pay-per-click advertising, contextual targeting, and banner ad opportunities, Advertise.com is focused on providing the most effective, most affordable, and easiest-to-use search-and-display advertising platform in the industry.
 Advertise.com Metrics Impression Count, March 2009
About the Search Engine Marketing Professional Organization (SEMPO)