SEMPO Leading Search Marketing Track at ad:tech Chicago
Partnering with ad:tech to provide venue for industry experts to discuss the latest trends and best practices in search advertising and search marketing
Chicago, IL, August 27, 2009 – SEMPO (Search Engine Marketing Professional Organization), www.sempo.org, announced today that it is leading a search marketing track at ad:tech Chicago on Wednesday, September 2. ad:tech Chicago is being held at Navy Pier, Festival Hall, Lobby 2, 600 East Grand Avenue, Chicago, where the conference and the exhibition hall will run September 1-2.
"SEMPO is thrilled to present the search marketing track at ad:tech,” said Sara Holoubek, SEMPO president. "We have gathered several prominent search experts from our member and sponsor ranks to share their research, best practices, thought leadership and advice regarding search engine marketing."
Sessions in the SEMPO track at ad:tech on September 2:
Panelists include Chris Copeland, CEO, The Americas, GroupM Search; Patrick Harris, National Sales Search Manager, Microsoft; Greg McGivney, VP of Strategy and Business Development (Car.com) and GM (Cars.com Santa Monica), Classified Ventures; and Kevin Willer, Head of Development, Central Region, Google.
12:15-1:15pm: "Search - Not Just about the Desktop Anymore: Tactics and Techniques for Emerging Platforms”
Panelists include Jeff Ferguson, Director of Online Marketing, Local.com and Bob Tripathi, Search Marketing Strategist, Discover Financial Services.
4-5pm: Search Questions and Answers
Panelists include Laurie Barkman, VP of Online Marketing, The Art Institutes; Rob Garner, Strategy Director, iCrossing; Justin Merickel, VP of Marketing and New Product Development, Efficient Frontier; Matt Miller, Director, Vertical Solutions, Performics; and Steven Yarger, Senior Manager, Online Marketing, Orbitz Worldwide LLC.
About the Search Engine Marketing Professional Organization (SEMPO)