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Yellowbook Greenlights SEMPO Institute Learning Partnership

SEMPO Courses Add to Yellowbook’s Media Consultants’ Competitive Edge

Wakefield, MA and Uniondale, NY, May 7, 2009 – Yellowbook,a national leader in local search and advertiser content, and SEMPO Institute today announced an educational partnership whereby SEMPO Institute will be providing distance learning education for Yellowbook’s media consultant sales team.

"Training is considered a key investment at Yellowbook. From skills-based training to leadership development, we are always looking for opportunities to help our employees achieve their career goals,” said Bill Klock, Yellowbook’s general sales manager, sales recruiting and training. "Our partnership with SEMPO Institute provides an additional source with which to elevate our media consultants’ skills.”

Added Katie Donovan, SEMPO Institute business development manager,   "Businesses are coming to SEMPO Institute to participate in best practices training and further enhance their skills in online marketing.”

About Yellowbook 
Since 1930, Yellowbook has focused on a simple goal – develop and distribute products that easily connect consumers with local businesses. Today, Yellowbook is the national leader in local search and advertiser content, managing a comprehensive online and print product portfolio that provides users free access to local business information and advertisers a single source for cost effective media programs. Online, reaches millions of users via computers, mobile devices, organic web searches and the company’s network of partner sites. Yellowbook’s fully managed search advertising program, WebReach, extends an advertiser’s presence across the major internet search engines. In print, Yellowbook delivers in 48 states plus the District of Columbia.  For more information, visit

About SEMPO Institute 
SEMPO Institute is a non-profit, online career development organization, whose purpose is to educate and train professionals in the growing field of search engine marketing. Supported by SEMPO, SEMPO Institute's courses are developed by experts in search marketing and then peer-reviewed for accuracy and best practices. Since its first course in January 2007, SEMPO Institute has educated more than 2,000 individuals in search marketing. SEMPO Institute's courses are available to SEMPO members and the general public.


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