SEMPO Launches 2008 State-of-the-SEM Market Survey
Goal is to gauge planned search engine marketing spend as economy continues its volatility
Wakefield, MA, December 2 , 2008 – SEMPO (Search Engine Marketing Professional Organization) announced today it is launching its fifth annual industrywide survey to assess the economy’s effect on year-to-year online marketing spending and on continuing changes in budget allocation between various media segments.
The survey is open to all search engine marketing professionals working in an agency or in-house corporate position. Participants do not need to be SEMPO members. As an incentive, SEMPO is partnering with Incisive Media, producers of the Search Engine Strategies (SES) conferences, to randomly select one participant who will receive an SES 2009 full conference pass and with producers of Search Marketing Expo for a full conference pass to SMX West in February 2009. In addition SEMPO will give away an iPod Touch to a random participant. Survey participants will be provided access to early survey results via a webcast hosted by the SEMPO Research Committee.
"While there are numerous surveys publishing online spend projections, what differentiates the SEMPO survey is its ability to tap into the largest qualified pool of professionals actively engaged in search marketing,” says Kevin Lee, co-founder and executive chairman of Didit, and a founding board member of SEMPO where he continues to coordinate this annual research project.
"The economy may be significantly impacting spending decisions. However, we also believe search and online marketing will continue, over the long term, to be the most robust growth sector because that’s where consumers are. This survey will provide a factual reality check on not only the current state of search marketing budgets, but also give us a sense of what we might expect in 2009,” says Lee.
Radar Research, a Los Angeles-based research and consulting firm, which conducted the 2005, 2006 and 2007 surveys, is continuing as SEMPO’s survey research partner. SEMPO and Radar Research are conducting the survey through early January 2009. Preliminary results will be available in February 2009 with a full report expected in late Q1 2009.
"One of SEMPO’s initiatives is to expand its role in empirical research. The state of the market survey and the in-house and agency salary surveys are some of the ways in which we are offering unique value to those working in the search marketing field, and to those who need to analyze and report on its impact,” says Dana Todd, SEMPO chairperson and founder, Newsforce.
2007 Survey Recap
Close to 900 respondents answered the SEMPO market survey last year. Here are key findings from the 2007 survey:
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