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Local Marketing and Search Experts to Headline First Ever SEMPO Boston Meeting

New Boston professional group seeks to bring together marketing and search professionals

Boston, MA, September 5, 2008 – The Boston chapter of the Search Engine Marketing Professionals Organization (SEMPO) is holding its first meeting for search and marketing professionals in the greater Boston Area September 24, 2008 at Bentley College, Waltham, MA from 6:30 to 9:00 PM.

Local search and marketing experts headline the panel discussion, "No More Silos: Search and Marketing Must Sit at the Same Table.” During this interactive discussion, search and marketing professionals will learn how to break down the walls or silos between the "technical” and "marketing” sides of search marketing in order to learn that they are in fact working toward the same end – to improve a company’s bottom line.

"We would like both technical search experts and marketers to begin looking at search marketing from each other’s perspective,” says Katie Donovan, Business Development Manager for the SEMPO Institute and the panel moderator. "We’d like to see both groups strengthen their relationship with each other as they are truly dependent on each other. By attending this event, search professionals will gain an insight of the marketing concerns and challenges their customers might not be sharing with them as well as how to view search from a Marketing VP’s perspective. General marketers, including those in marketing communications, PR, and corporate communications, on the other hand, will discover how search can be incorporated into current marketing programs – boosting not only search engine rankings but campaign results.”

Panel members include Jim Griffeth, President of Boston SEO firm Stratimind, Craig Blake, VP Sales for W.A. Wilde and Past President of the New England Direct Marketing Association, and Myles Bristowe, Founder of VividContext and President of the Boston American Marketing Association. Katie Donovan will moderate the panel discussion.

Professional marketers and search specialists are encouraged to attend this informative event to meet and network with people from around the Boston area. The event, sponsored by The Center for Marketing Technology at Bentley College, will take place at Bentley’s Morison Building, Room 220. Registration begins at 6:30 PM with the panel discussion starting at 7:00 PM. The event is open to SEMPO members, marketers, and the general public. The cost is free. Attendees can register online at here.

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. The organization has made it a priority to form "Working Groups” or chapters around the world – with U.S. groups recently forming in Chicago, Colorado, and New York. The SEMPO Board recently approved the formation of the Boston Working Group. For more information, or to join the organization, please visit http://www.SEMPO.org.

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO’s purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has over 720 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Superpages.com, SMX and Search Engine Strategies.

 

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