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SEMPO to Host Speed Networking Reception at SES San Jose on Monday, August 18, at 5:30 pm

SEMPO Institute to Lead All-day Training Workshop on Friday, August 22

San Jose, CA, August 14, 2008 - The Search Engine Marketing Professional Organization (SEMPO) today announced its participation in Search Engine Strategies (SES) San Jose, August 18-22, 2008. SEMPO was launched at SES San Jose five years ago, and today has 830 members representing over 2,000 individuals. Over 900 individuals have participated in SEMPO Institute courses.

Monday, August 18, 5:30-6:30 pm: SEMPO will host a Speed Networking Reception that will provide members and non-members alike with the opportunity to meet SEMPO leadership and their search engine marketing colleagues, hear about SEMPO’s research projects and SEMPO Institute’s courses, and learn how to develop and join SEMPO working groups in their area.

Tuesday and Wednesday, August 19-20: SEMPO invites SES San Jose attendees to come by their booth (#331) to meet the SEMPO team and continue the discussions from the Monday night reception.

Thursday, August 21, 2:45-3:45 pm: Katie Donovan, Business Development Manager for the SEMPO Institute, and Ken Clark, Executive Vice President and co-Founder of SEMPO partner Onward Search, will take part in a panel entitled "Searching for Jobs in Search.” The panel will be moderated by Dana Todd, Chief Marketing Officer for Newsforce, Inc. and Chairperson of the Board for SEMPO.

Friday, August 22, 8 am-5 pm: SEMPO Institute will conduct a two-part, full-day training workshop entitled "Successful SEO: The Essential Elements.” Instructors include Rob Garner, Strategy Director for iCrossing, Terry Plank, SEMPO Institute Curriculum Dean, and Jorie Waterman, Senior Program Manager of Microsoft’s adCenter. The workshop is geared towards webmasters, website managers and owners, copywriters, media buyers, sales manager, and others who want to understand the total scope of SEO for developing a website marketing strategy.

"For SEMPO, SES San Jose has always been a very important search event in terms of the breadth and depth of the sessions, the quality of the attendees, and the opportunity to acquaint people with what SEMPO has to offer organizations,” said Jeffrey Pruitt, SEMPO president and executive vice president, corporate partnerships for iCrossing. "This year looks particularly promising because, in reviewing the program, I see that it includes far more brand name companies than in the past, which is one more indication that search has become deeply embedded into the mainstream.”

About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Networkand their associated events series includingSearch Engine Strategies. These properties were acquired in 2005.

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has more than 830 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Superpages.com, SMX and Search Engine Strategies.

 

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