Bright Spot in a Dim Economy: Search Engine Marketing Agencies Pay Well Even At Entry Level and Jobs are Out There
SEMPO's First Agency Salary Survey Shows Compensation is Attractive for Beginning and Seasoned Agency Professionals
Chicago, August 5, 2008 - Marketing professionals looking for a solid growth career with competitive compensation might want to consider joining a search engine marketing agency, based on the results of SEMPO's (www.sempo.org) inaugural survey of current trends in agency salary scales, announced today at ad:tech Chicago. SEMPO (Search Engine Marketing Professional Organization) conducted the 2008 survey of 565 agency marketing professionals, with titles ranging from CEO to Optimization Specialist.
Of those respondents with up to one year's experience, 60% reported annual salaries in the $30,000 to $50,000 range. Compensation tracks strongly with experience. At the next level, two to three years experience, almost 34% reported salaries in the $50,000 to $80,000 range. At the more seasoned end of the spectrum, of those professionals with nine or more years experience, just under 40% are earning between $90,000 and $140,000 annually.
Professionals at the highest pay scales are working for smaller companies: of respondents with nine or more years experience, more than 58% work for companies with 100 employees or less, while exactly 40% say their companies manage 51 or more clients.
"The search engine marketing sector continues to be a bright economic beacon, as more marketing budget dollars shift to online campaigns. SEMPO's first look at agency salary compensation provides an objective proof point that the search marketing profession is one to consider as a growth career with attractive compensation," says Dana Todd, chairperson of SEMPO and Chief Marketing Officer, Newsforce, Inc.
Job and Budget Responsibilities
More than 33% of the survey respondents said they managed both pay-per-click (PPC) campaigns and organic search marketing efforts. Another 35% said they worked primarily in PPC; some 20% worked primarily in organic search.
About 53% of respondents managed monthly SEM budgets up to $150,000. Some 16% managed monthly budgets from $26,000 to $75,000.
SEMPO's agency survey also reveals about 30% of the respondents plan on staying in the agency sector in their next position, joining another search agency, an interactive marketing agency or an interactive marketing branch of a traditional agency.
Agency Salary Survey Highlights
THOSE WHO POSSESS NINE OR MORE YEARS OF EXPERIENCE
THOSE WHO POSSESS TWO TO THREE YEARS OF EXPERIENCE
THOSE WHO POSSESS UP TO ONE YEAR OF EXPERIENCE
About the Search Engine Marketing Professional Organization (SEMPO)