SEMPO to Participate in SES London
UK’s Leading Search Marketing Conference and Expo to Be Held February 19-21
London, February 18, 2008 - The Search Engine Marketing Professional Organization (SEMPO) today announced its participation in Search Engine Strategies (SES) conference in London, February 19-21, 2008. Paul Doleman and Richard Gregory, co-chairs of the SEMPO UK Working Group, will be speaking at SES London.
Doleman, from iCrossing, will take part in a Keynote Roundtable entitled "The Changing Search World” at 9am, February 20. The roundtable will discussthe recent possibilities of a Microsoft/Yahoo world and its impact on the search world.
Gregory, from Latitude Group, will participate on a panel entitled, "Compare & Contrast: Ad Program Strategies,” at 2pm, February 20. The panelists will address how the major search ad networks all operate differently, examine the key differences, discuss how to work with these differences, and learn how to possibly make them work to your advantage.
Incisive Media and SEMPO have a partnership to sponsor major networking events at many SES events. There are no SEMPO events during SES London, but SEMPO will be sponsoring events at SES New York to be held March 17-20.
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