SEMNE and SEMPO Team Up to Bring Educational Services to New England’s Booming Search Engine Marketing Industry
Information Sharing and Event Collaboration Also on Partnership Agenda
Wakefield, MA, January 3, 2008 - The trade association encompassing search engine marketing professionals in all New England states, SEMNE, www.semne.org, and the global Search Engine Marketing Professional Organization (SEMPO), www.sempo.org, announced a partnership today to provide SEMPO’s online distance learning services to New England SEM practitioners.
SEMPO’s distance learning program, SEMPO Institute, www.sempoinstitute.com, provides self-paced classes in the fundamentals of search marketing, advanced search engine optimization and advanced search advertising. More than 400 students have registered for Institute classes since SEMPO launched the program a year ago.
"Through SEMPO Institute, we will be able to offer our members access to university-level training in SEM and SEO best practices. The New England search marketing economy is growing rapidly and we need classes such as the Institute’s to train entry level employees, and to offer more experienced professionals new insights,” says Jill Whalen, co-founder of SEMNE and CEO of High Rankings, a 12-year-old search marketing firm based in Framingham, Massachusetts.
SEMPO Institute is offering SEMNE members a discount on its classes. "New England search marketing firms are expanding as demand for SEM services continues to rise, and in-house SEM staffs are expanding as well. It is the perfect time for SEMPO Institute to collaborate with SEMNE on providing educational support,” says Katie Donovan, Business Development Manager for SEMPO Institute.
SEMPO and SEMNE will also be working together on events in the region. On January 9th, Katie Donovan will be a guest at the SEMNE bi-monthly meeting in Bloomfield, Connecticut, www.semne.org. The event, Wikipedia and Social Media, will feature Jonathan Hochman, Lead Consultant of Hochman Consultants. SEMNE rotates the events throughout the region. They are open to non-SEMNE members as well. Founded in 2006, SEMNE now has close to 60 member companies, a cross-section of SEO providers and in-house personnel.
Growing the Job Pool
About the Search Engine Marketing Professional Organization (SEMPO)