SEMPO Launches 2007 State-of-the-SEM Market Survey
Changes in Distribution of Online Ad Spend Dollars One Major Focus
Wakefield, MA, December 3, 2007 – SEMPO (Search Engine Marketing Professional Organization) http://www.SEMPO.org announced today it is launching its fourth annual industrywide survey to assess year-to-year changes in SEM spending and resource allocation.
As an incentive, SEMPO is partnering with Incisive Media, owners of the Search Engine Strategies (SES) conferences, to randomly select one participant who will receive an SES conference pass, valued at more than $1,000.
"This last year we in the search engine marketing profession have seen tremendous changes, with the major search engines making significant strategic company acquisitions, the exponential growth of social networking and their increasing influence in search and stepped up innovation in online advertising networks,” says Jeffrey Pruitt, SEMPO president and Executive Vice President, Corporate Partnerships, iCrossing. "SEMPO’s survey is the perfect opportunity to learn how these shifts in the market affect the role of the search engine marketer, whether agency or in-house, and what changes are ahead in the coming year.”
Radar Research, a Los Angeles-based research and consulting firm which conducted the 2005 and 2006 surveys, is continuing as SEMPO’s survey research partner. SEMPO and Radar Research are conducting the survey through early January 2008. Preliminary results will be available in February, 2008 with a full report expected in late Q1 2008.
"As the pre-eminent search marketing professional organization, SEMPO is committed to taking a leadership role in empirical research,” says Gord Hotchkiss, SEMPO chairperson and CEO, Enquiro Search Solutions. "Our annual survey and our new survey to collect salary data on in-house personnel are just two examples of how we provide unique, actionable market data to our growing professional community.”
2006 Survey Recap
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