Advanced Search Advertising Curriculum now Available at SEMPO Institute™ www.sempoinstitute.com
Pay-Per-Click Campaign Strategies Focus of New Distance Learning Course from Search Engine Marketing Professional Organization (SEMPO)
Wakefield, MA, June 21, 2007 – Marketing professionals who need to know how to leverage pay-per-click (PPC) campaigns for maximum effect and return on investment will benefit from the SEMPO Institute’s new, intensive distance learning class: Advanced Search Advertising, the third class in SEMPO’s (Search Engine Marketing Professional Organization) new series of online classes designed to help marketers better understand the intricacies and dynamics of search-based marketing.
"Advanced Search Advertising gives marketers the ability to get more return on their ad buys by providing them with a deeper level of strategy as well as hands-on tactics they can implement,” says SEMPO President Jeffrey Pruitt. "The class is the most comprehensive one available to marketers and it comes at a time when online advertising is growing in importance. At the same time, these ad budgets are being scrutinized closely so providing more ROI is essential,” says Pruitt.
Also available as online classes from SEMPO Institute are the Fundamentals of Search Marketing and Advanced SEO (Search Engine Optimization). Since SEMPO Institute launched its curricula earlier this year, the results have been outstanding. Some 80% of those who completed the Fundamentals course say they would recommend the Institute classes and/or take another SEMPO course themselves.
There have also been practical career successes already for those taking the SEMPO Institute classes. Martin Clinton is making a shift from a career in accounting, having taken the Fundamentals class. "My certificate enabled me to get in the door at a major agency and obtain a job interview. That would never have happened without my taking the Fundamentals course,” says Clinton. "The SEMPO Institute convinced me that the search marketing field has a lot of potential and I could be happy in making a career switch,” he says. Clinton is now taking the Advanced SEO class, which he says "has the level of technical detail I’ve been craving. It has both broad coverage and depth of detail and will help further prepare me for entering the search marketing profession.”
Advanced Search Advertising Curriculum
SEMPO Institute Dean Terry Plank says students will be tested and graded on each lesson, and will need a passing grade of 75% or higher in order to receive a formal Certificate of Completion.
Fundamentals of Search Marketing consists of 14 lessons intended to give the student a high level understanding of the essentials of Search Engine Marketing. Cost of the Fundamentals course is $499.
Advanced SEO consists of 15 lessons including keyword research, site architecture, advanced link building, editing and optimizing pages, web analytics and brand management. Curriculum cost of the Advanced SEO classes is $1,750.
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