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First EU Study By SEMPO to Gauge Spend in SEM

Wakefield, MA, January 18, 2007 - The Search Engine Marketing Professional Organization (SEMPO) (http://www.SEMPO.org) announced today that it has launched its first survey designed to estimate the size of European corporate spending on search engine marketing activities and to document key SEM trends in Europe. SEMPO, a global non-profit professional association, represents the common interests of 500 search engine vendors and professionals from over 20 countries worldwide.

SEMPO welcomes and encourages participation in the survey by all qualified parties, including search engine marketing agencies, corporate webmasters, in-house marketing professionals and affiliate program marketers. The survey is available for European search marketing professionals in English, French, German Italian and Spanish.

European search marketers are encouraged to complete the survey by Friday, January 26, 2007. Survey results will be available via the SEMPO Website.

The research project is being coordinated by SEMPO’s European Workgroup and is being conducted by JupiterKagan Research. SEMPO plans to release the European market survey results at search marketing and advertising industry events in the second quarter of 2007.

"SEMPO’s European Working Group has been asking for the market data for years, so SEMPO was happy to make this a key research initiative for 2007. We see this as being the first step in establishing SEMPO as the source of information on the search marketing industry in Europe, as we’ve done in North America through our annual State of the Search Market Survey,” said SEMPO chairperson Gord Hotchkiss.

"Given the depth and ongoing growth of our membership base in Europe, SEMPO is in a unique position for fielding this benchmark survey,” said SEMPO Europe working group chair, Mauro Lupi.

"We have a lot of enthusiasm and support for the project from European members and partners. We expect the survey will further empower our members within their companies and the industry,” adds Lupi.

About Jupiter Kagan
JupiterKagan, Inc. is a major provider of research, consulting and thought leadership in the areas of media, telecommunications, the Internet and emerging consumer technologies.

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing.

Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost.

 

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