SEMPO Releases Industry Critical Issues List Based on Research
Trademark Issues and New Search Engine Advertising Features Rank High in Importance with Survey Respondents
Palo Alto, CA, February 28, 2005 - The Search Engine Marketing Professional Organization(SEMPO), a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing (SEM) worldwide, sees a need to address several critical industry issues, trends and challenges. Several areas covered in SEMPO's comprehensive research study "The State of Search Engine Marketing 2004" have gained in importance since the study was released in December.
The following study results are of particular importance for 2005:
"It is clear that the industry still has huge upside potential, and that two years from now, the paid placement marketplaces might look very different than they do now Â” said Kevin Lee, Board of Directors Member and Chair of the Research Committee of SEMPO. "The fact that marketers are willing to pay more for listings even for enhancements as small as font changes or small icons will not escape the notice of the search engines."
The research, conducted by Executive Summary Consulting, Inc., is based on an extensive survey of 288 search engine advertisers and marketing agencies, executed via IntelliSurvey, Inc., as well as in-depth interviews with 30 leading industry experts.
About the Search Engine Marketing Professional Organization (SEMPO)
Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost.
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