Search Engine Marketing Professional Organization (SEMPO) Commences Research on the Size and Impact of Current Search Engine Marketing (SEM) Market
Comprehensive industry overview focuses on Pay for Performance (PFP), Pay per Click (PPC) market, Paid Inclusion (PI) and Search Engine Optimization (SEO) sectors of fast-growing and complex marketing sector
San Jose, CA, August 3, 2004 - The Search Engine Marketing Professional Organization (SEMPO) announced today that it has contracted market researcher Rick E. Bruner, of Executive Summary Consulting, to conduct a comprehensive study to estimate the size of U.S. advertiser spending on search engine marketing and critical trends about the SEM sector. This research project is currently in the field, with a final report expected to be released toward the end of the summer.
The research includes three methodological approaches:
The scope of search marketing activities being examined as part of this ground-breaking research project will include "natural" or "organic” search optimization, paid inclusion, pay per click advertising, contextual listings, behaviorally targeted listings, and more.
The study will also examine current critical search trends including the outpacing of supply vs. demand in search advertising inventory, the challenges posed by the complexity of search marketing services, click fraud, and the impact in the sector of SEM activities by affiliate marketers.
Mr. Bruner presented a preview of the research project at a SEMPO members only meeting on the evening of Monday, August 2, at the Search Engine Strategies Conference, San Jose.
The research survey is still in final stages of development. Search engine marketers who would like to participate in the survey can email Mr. Bruner at firstname.lastname@example.org.
About Executive Summary Consulting
Press interested in talking with Mr. Bruner about current trends in search marketing contact him at 212 280
About the Search Engine Marketing Professional Organization (SEMPO)
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