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SEMPO Meeting Features Jupiter Research that Forecasts 50% Growth in Search Engine Advertising

San Jose, CA, August 20, 2003 – The Search Engine Marketing Professional Organization (SEMPO) held its inaugural meeting this evening and featured recent research that forecasts explosive growth in search engine advertising. According to Jupiter Research, paid search will grow almost 50% to $1.6 billion in 2003.

This research and educational material focused on the value and ROI of Search Engine Marketing were presented at SEMPO's first official meeting, which was held in conjunction with the Search Engine Strategies 2003 Conference & Expo in San Jose, CA.

Barbara C. Coll, President of SEMPO, said, "The latest research confirms what the SEMPO founders have already discovered, search engine marketing is hot. Just as important, paid search's impact reaches way beyond its dollar volume. The players, the tactics and the technologies of search are the focal point of critical digital marketing trends like dynamic pricing and contextual advertising."

Jupiter Research has also released the results of a survey confirming that search engine marketing will continue to be the hottest segment of online marketing into 2004. Click here for the full report.

Fredrick Marckini, CEO of iProspect and a member of the SEMPO board of directors, said, "Jupiter Research also found that 76% of marketing executives who have used search engine marketing rate it as more successful than banner-style advertising and 64% plan on increasing their spending. This reinforces what I wrote earlier this year in BtoB, the magazine for marketing strategists: ‘This is the year of search engine marketing.'"

About the Search Engine Marketing Professional Organization (SEMPO) 
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing.

Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost.

 

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