Local

• Research/Whitepapers
  • Economics of Search Marketing – Addressing the Challenges of a Scalable Local Online Advertising Model, Borrell Associates (www.borrellassociates.com) for Clickable (www.clickable.com), June 1, 2009
  • Why search matters to local business, WebVisible
  • Connecting small businesses with the substantial search engine consumer audience, WebVisible
• Webinars
  • The Economics of Local Search Advertising - August 20, 2009
• Tools
  • GetListed.org: Reviewer comments – This is a must for any business owner. It’s a quick glance to your very important presence in local search. Results include direct links to add your business quickly and easily.
  • Universal Business Listing: Reviewer comments – This is a good way for small businesses (up to 10 locations) with brick and mortar locations to increase their local SEO. Being listed with accurate and consistent information in multiple places on the web is part of having a trusted local listing, UBL gives you exactly that.
  • Local Search Guide
• Blog
  • Kelsey Group Local Media Blog

Mobile

• Articles
  • Make Wordpress Mobile Friendly - Dylan Downhill - Elixir Interactive - August 1, 2008
  • Webinars
    • Mobile Marketing for Beginners - October 15, 2009
  • Editorials
    • SEMPO Mobile POV - Emerging Technologies Committee - SEMPO - September 1, 2009
  • Tools
    • Intersquash: This tool allows companies to create an iPhone-friendly version of their Website site using an RSS feed of their content. FREE

If you have suggestions for additional resources, please email your recommendations for evaluation by a member of our Education Committee. Please read our submission guidelines before submitting.