SVM E-Business Solutions: Industrial Marketing Moves Online

Manufacturing companies are dramatically shifting their marketing efforts from traditional methods toward online marketing. These findings are detailed in the 2006 E-Business Trends in Manufacturing Report, a study of the online marketing practices of over 220 industrial marketing executives.

Among the many significant points, the 2006 E-Business Trends in Manufacturing Report identified the following key industrial marketing trends:

► Industrial marketing budgets are shifting online, often at the expense of traditional marketing

► Over 48% of manufacturers are turning to search engine marketing to help drive sales lead generation efforts

► Websites are becoming the hub of industrial marketing

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Reprinted with permission by author: SVM E-Business Solutions (www.svmsolutions.com)