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Description


This committee is tasked with conducting primary research on the impact and importance of SEM as a marketing tool, as well as with engaging in research regarding search marketing issues.

SEMPO's annual State of Search Marketing Report tracks marketer opinions regarding search marketing, market sizing and budget planning issues, and market evolution. Industry members benefit and learn from this data and use it to spur dialogue between consultants, clients, and vendors involved with growing digital marketing initiatives. Together with other industry surveys and case studies, we learn from where we have been and plot our collective direction.

The committee plans to continue conducting primary research, including collaboration on international research projects, and will release that research to the press, industry analysts, and the investment community. They will also compile secondary research that relates to Search Engine Marketing.

SEMPO research is very important to our members and our industry, to help us track, understand, and evolve both search behavior and the commercial aspects of search. BtoB Magazine, Bloomberg BusinessWeek, CNBC, Mashable, MediaPost, and Search Engine Journal are just a few of the media outlets that pick up our press releases and report on our research.

We looking for enthusiastic volunteers who want to help us grow our research initiatives. There are many opportunities for involvement. Join the Committee now to get on our mailing list so we connect with you about how to engage with us.

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