Description

The Emerging Technologies committee creates a forum for SEMPO members to share information about search as it relates to new platforms like mobile, voice and interactive television. A source of research, case studies and best practices it provides SEMPO members with the resources needed to develop successful Paid and NSO strategies within emerging mediums. Open to participation from all members, the Emerging Technologies committee is dedicated to introducing benefits of SEMPO membership to companies outside the traditional search community and to raising awareness of the organization as forward thinking, technically progressive group.

The Emerging Technology Committee addresses key questions: What mobile channels are available to search marketers and which show the most promise? What are the prospects for search, particularly local search, on mobile devices, and how is the landscape changing? What steps can marketers take to effectively target and reach consumers using mobile? Discuss on Facebook.

For more information about the Emerging Technologies Committee, please contact the committee chairs.