SCORE! Boosts Monthly Leads by 53%
SCORE! Educational Centers (Subsidiary of Kaplan) - One of the leaders in supplemental education (K-10).
Drive more traffic to www.escore.com, distribute more qualified leads, create a system to distribute and track leads to 150+ centers.
Ongoing Internet marketing campaign for www.escore.com - methods to include, but not limited to:
- Pay-Per-Click Advertising (PPC)
- Pure Search Engine Optimization (SEO)
- Paid Inclusion (via Yahoo's Site Match & Site Match Exchange Program)
- Email marketing
- Pop ups and pop unders
- Contextual marketing
- Affiliate advertising
- Textual Links
- Viral Marketing
- Site Sponsorships
- Direct publisher advertising
In addition, Proceed Interactive implemented components to facilitate "technology to enable marketing":
- Created an online lead distribution & tracking system to track campaigns back to the source and automate both lead data entry & conversion data (i.e. lead to sale).
- Implemented web analytics to help increase site conversion rates from visitor to lead.
- Provided web site hosting and guaranteed 99.9% uptime.
- Increased conversion rate from unique visitor to lead from 3.1% in February to 4.6% in May
- Leads for March 2004 were up 53% vs. March 2003
- 40%+ of Proceed Interactive web leads convert to sales