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Case Study
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SCORE! Boosts Monthly Leads by 53%

Jon Schepke
Proceed Interactive

The Client

SCORE! Educational Centers (Subsidiary of Kaplan) - One of the leaders in supplemental education (K-10).

Problem

Drive more traffic to www.escore.com, distribute more qualified leads, create a system to distribute and track leads to 150+ centers.

Solution

Ongoing Internet marketing campaign for www.escore.com - methods to include, but not limited to:

  • Pay-Per-Click Advertising (PPC)
  • Pure Search Engine Optimization (SEO)
  • Paid Inclusion (via Yahoo's Site Match & Site Match Exchange Program)
  • Email marketing
  • Pop ups and pop unders
  • Contextual marketing
  • Affiliate advertising
  • Textual Links
  • Viral Marketing
  • Site Sponsorships
  • Direct publisher advertising

In addition, Proceed Interactive implemented components to facilitate "technology to enable marketing":

  1. Created an online lead distribution & tracking system to track campaigns back to the source and automate both lead data entry & conversion data (i.e. lead to sale).
  2. Implemented web analytics to help increase site conversion rates from visitor to lead.
  3. Provided web site hosting and guaranteed 99.9% uptime.

Results

  • Increased conversion rate from unique visitor to lead from 3.1% in February to 4.6% in May
  • Leads for March 2004 were up 53% vs. March 2003
  • 40%+ of Proceed Interactive web leads convert to sales

 

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