SCORE! Boosts Monthly Leads by 53%

Jon Schepke
Proceed Interactive

The Client

SCORE! Educational Centers (Subsidiary of Kaplan) - One of the leaders in supplemental education (K-10).

Problem

Drive more traffic to www.escore.com, distribute more qualified leads, create a system to distribute and track leads to 150+ centers.

Solution

Ongoing Internet marketing campaign for www.escore.com - methods to include, but not limited to:

• Pay-Per-Click Advertising (PPC)
• Pure Search Engine Optimization (SEO)
• Paid Inclusion (via Yahoo's Site Match & Site Match Exchange Program)
• Email marketing
• Pop ups and pop unders
• Contextual marketing
• Affiliate advertising
• Textual Links
• Viral Marketing
• Site Sponsorships
• Direct publisher advertising

In addition, Proceed Interactive implemented components to facilitate "technology to enable marketing":

1. Created an online lead distribution & tracking system to track campaigns back to the source and automate both lead data entry & conversion data (i.e. lead to sale).
2. Implemented web analytics to help increase site conversion rates from visitor to lead.
3. Provided web site hosting and guaranteed 99.9% uptime.

Results

• Increased conversion rate from unique visitor to lead from 3.1% in February to 4.6% in May
• Leads for March 2004 were up 53% vs. March 2003
• 40%+ of Proceed Interactive web leads convert to sales