Membership   |   Contact Us   |   Sign In   |   Join
Case Study
Share |

SCORE! Boosts Monthly Leads by 53%

Jon Schepke
Proceed Interactive

The Client

SCORE! Educational Centers (Subsidiary of Kaplan) - One of the leaders in supplemental education (K-10).


Drive more traffic to, distribute more qualified leads, create a system to distribute and track leads to 150+ centers.


Ongoing Internet marketing campaign for - methods to include, but not limited to:

  • Pay-Per-Click Advertising (PPC)
  • Pure Search Engine Optimization (SEO)
  • Paid Inclusion (via Yahoo's Site Match & Site Match Exchange Program)
  • Email marketing
  • Pop ups and pop unders
  • Contextual marketing
  • Affiliate advertising
  • Textual Links
  • Viral Marketing
  • Site Sponsorships
  • Direct publisher advertising

In addition, Proceed Interactive implemented components to facilitate "technology to enable marketing":

  1. Created an online lead distribution & tracking system to track campaigns back to the source and automate both lead data entry & conversion data (i.e. lead to sale).
  2. Implemented web analytics to help increase site conversion rates from visitor to lead.
  3. Provided web site hosting and guaranteed 99.9% uptime.


  • Increased conversion rate from unique visitor to lead from 3.1% in February to 4.6% in May
  • Leads for March 2004 were up 53% vs. March 2003
  • 40%+ of Proceed Interactive web leads convert to sales


more Latest News
more Calendar

6/2/2016 » 6/3/2016
6th Annual Digital Marketing for Financial Services Summit

SEMPO Education Committee Meeting

SEMPO Research Committee Meeting

SEMPO Education Committee Meeting

SEMPO Research Committee Meeting

Industry Poll
What will be 2016s biggest mobile UX buzz?
  • Facebook Instant Articles
  • Voice Search
  • Facebook Messenger Bots
  • AMP - Accelerated Mobile Pages (Google)
  • Apple News Format

>>Take the poll now