Hallmark Flowers Triples Revenue Goal During Holiday Season

Lisa Jacobson
Advertising.com

Objective

Drive sales for Hallmark Flowers.

Course of Action

Advertising.com employed its search engine marketing solutions to maximize online sales for Hallmark Flowers.

Advertising.com's automated bid management platform managed over 1,300 search terms for Hallmark. Through ongoing bid placement optimization, Advertising.com bid on the selected terms across engines including Overture, Google and FindWhat. Term value was assigned based on resulting sales, bid cost, season, competitor bids, multiple SKUs and more, and bid placement was optimized accordingly to deliver maximum return.

Through ongoing bid placement optimization, Advertising.com bid on the selected terms across engines including Overture, Google and FindWhat. Term value was assigned based on resulting sales, bid cost, season, competitor bids, multiple SKUs and more, and bid placement was optimized accordingly to deliver maximum return.

Results

Advertising.com's bid placement optimization technology automatically determined the most efficient price per term, and adjusted bidding to deliver optimal search ranking for Hallmark Flowers based on actual ROI.

Advertising.com generated more than three times the number of holiday sales originally anticipated, maximizing the return on Hallmark's search engine marketing investment.